Testimonials & Call To Action Tips

August 24th, 2009

Provide testimonials
Why should people believe what you are telling them about your product?  You can understand why they might be a little skeptical; after all, you are the owner or creator of the product you are advertising.  At the very least you will have been paid to write the copy they are now reading, even if you have nothing to do with the product itself.  That’s why testimonials are so useful – they show the reader that other people in a similar position to them have tried this product already, and they loved it.  If you have done your homework and looked at other landing pages already, you’ll notice that a lot of them will feature a photo of the person who has given each testimonial.  This helps the audience to connect with them and can produce a better result.  So when you ask customers for their testimonials, ask for a photo as well.


Provide a call to action
No landing page will convert as well as the one that has regular calls to action on it.  Some people think that this is a little too much like leading people to do something obvious – after all, everyone knows you want them to buy the product, right?  But you still need to do it.  Psychologically speaking, it is a very powerful technique to use.  When you do it in the right way (as we’ll discover in the next section on writing techniques), you’ll see that it can bring you more sales with hardly any extra effort at all.  So don’t be afraid to tell people they need to buy your product.  If you are  proud of it and you want to share it, then make sure you do just that.

Tell a story
You might think that you need to be practical and efficient on a landing page, and of course you do to an extent.  But you also need to be able to hold the attention of the reader, and one way to do that is to tell a good story that is believable.  Your reader should be able to identify with it in such a way as to draw them in and keep them reading.  In order to connect with the reader like this, go back to your research and see what type of story is likely to push their buttons.  You’ve probably seen this done on plenty of sales pages; the idea is to get on the same level as the reader, by telling them your own experiences.  For example: “I know what it feels like to be earning less than you need each month.  I used to be in the same position as you…” and so on.

Be conversational
Some copywriting jobs call for a professional tone and just the right wording, but that doesn’t apply to landing pages.  You shouldn’t be spending the time telling people how good your company is – you need to be chatting with them and forging a bond that will help them to feel as if you are a friend.  Grammar is important but you shouldn’t worry too much about whether something is written in perfect English, for example.  Abbreviations and similar devices can all make something easier to read and more chatty – and that is exactly what you should be aiming for.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110-page ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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How to Write an Ebook Properly

April 24th, 2009

Ebook writing is an unusually complex monster unlike simply writing a novel or an essay. Regular books or novels can depend on popularity and style. Ebooks, on the on the other hand, are still a totally new ballgame for most of the players, and you must always be playing at the peak of your game, more than you would be anywhere else.


Similar to websites, there are a number of ebook writers who are more successful than the rest, and it’s not just a matter of style and whipping out as many books as possible. From start to finish they pull off numerous tricks and philosophies that purely make their books more interesting than others. In any case, a vast number of people still don’t prefer to read books on their computer screens – that’s why you must continue to read on to make your digital writing masterpiece more interesting.

To start with, you must research, research and research. You have to remember that there are a lot of people in the world saying plenty of useful and interesting things free of charge – and that’s why you need to say something fresh and innovative or something more clearly than everybody else around you. Do the groundwork yourself or employ someone to do the groundwork for you, so that you can focus on writing.

There is a need to be slightly over the top for the reason that competition is stiff. As mentioned before, it is unwise to just keep offering the same thing. You can’t just also offer the same thing as everyone else – you need to go above and beyond to secure your readers and obtain their love. If they ask for five, give them seven. Make them feel special by giving extras, bonuses and the like. A remarkable product with a money back guarantee makes a digital item more appealing than it already is.

You need to know what it is that you desire to offer to them, when speaking of what you’re offering to your customer and putting it in your ebook. You also have to find out just how much they’re prepared to spend on a certain piece. Keyword research also plays a very significant role in figuring out what people are on the look out for and just how much they’re shelling out for it. It is, of course, a type of market research.

It’s incredibly understandable that you’d want to get into writing and selling ebooks. With just a month’s work, you can sell and make money out of one thing forever. Of course, it may not have an everlasting life, and people won’t be interested in it forever, but you already get the picture. You have to write every ebook as excellent and interesting as you can make it. If you’re well known for high quality work, sooner or later you’ll also be famous for having high profits and sales. Writing an ebook doesn’t require that you have to be a Pulitzer winner, but you still have to work hard and write well.

If you want to get into this business, or even if you are a seasoned pro, you will benefit greatly with the mind-boggling details in the steps from concept to Internet sales at Write & Sell Ebooks.

How to Write EBooks

Internet Marketing Tips to Sell EBooks

April 24th, 2009

How do you make your small business grow to a profit-building machine? The key is Internet Marketing. It will aid you in drawing attention to any product or service you want to sell.


The first step to getting a substantial profit from writing ebooks is making your presence known in that cosmic territory called the world wide web. There is a world full of rivals out there clamoring for the attention of a global audience. For you to stand out, knowing how to effectively utilize internet marketing is vital.

First you need to know how to pick your audience – the success of your internet marketing strategy depends upon making yourself perfectly clear as to who you’re talking to. Understand your demographics by researching to discover what groups of individuals would most likely read the information in your ebooks. For instance, if your ebook is about business planning, then focus your marketing strategies on endorsing your products on online sites, forums and the like that are popular to business owners.

The most important thing that you should do to draw more people to where your ebooks are is to get links to your products in the search engines. You can do this through various methods, including pay per click advertising, search engine optimization and more. Ranking high in search engines would mean more possibilities of getting potential online customers to your ebooks.

An additional great internet marketing tool is blogging. A blog is like an online journal where you can post comments and other information where the public can read it. You will generate more sales and drive traffic to your business site or ebook by writing about related topics and featuring links in your blog.

Social networking sites are also a very powerful tool for marketing ebooks and other products. These sites link different kinds of people in one online community. These people subdivide into smaller groups based on their preferences and common interests. Good examples of social networking are My Space and Facebook. On these sites, thousands of businesses form mutually beneficial alliances and cross promote their products to a huge number of people. These forms of sites have progressed into an effective resource of internet marketing.

Do not dwell on the popular social networking sites though. Marketing on less known social networking sites may prove to be more effective, since the competition there is not as stiff. Examples of small social networking sites include BoomJ- geared towards the baby boomers, Café Mom- created especially for mothers and Linked in – fashioned for businesses. It looks as if there’s a new social networking side being built every time you turn around. Every single one can be a valuable tool to market ebooks and generate sales.

Other online internet marketing solutions are promoting your ebooks by writing articles, submitting links to directories, and sending out press releases.

As you can see, there are countless ways you can endorse your products on the internet, all with the aim of getting people to spend money on your ebooks.

Explore all the options there are for promoting your ebooks for you to determine which online marketing solution will work for you.

If you want to get into this business, or even if you are a seasoned pro, you will benefit greatly with the mind-boggling details in the steps from concept to Internet sales at Write & Sell Ebooks.

Ebook Business Info ,

Writing Ebooks and Selling Them for Profit

March 16th, 2009

Internet marketing and writing ebooks, or electronic books, may be a good and simple way of generating some much needed income. However, like any endeavor worth the time, it’s no walk in the park.


Knowing just how much money to ask for is one of the difficult decisions you’ll have to deal with. Price it too low and no one will trust your digital book – after all, if something is cheap, something didn’t take much to make. Too expensive and you may just be eating internet space. Later on you might lower the price of your e-book, potentially pissing off customers who bought it at the more expensive price – that may cost you more than you’d gained from the higher price, due to lost future sales.

It can be absolutely frustrating and nerve wracking to try to figure things out. One key tip is to remember that underpricing will always be more devastating than overpricing ever would. The purpose of the way you price that e-book is to make sure that you make a profit – no matter what your overall objective or at one position your business is in, you should be making a profit. You’re not running a charity here!

If you know your audience, it won’t be too difficult to figure out what their average income would be, especially if you’re targeting people in a very specific demographic. Knowing how much they make can give you a clue as to how much they would be willing to pay on a relatively new product. Ebooks are great and all, but they’re still a new idea to hundreds of thousands of internet users. There’s no real benchmark yet on how something like that should be priced.

The current goal of your business should also have a say in your ebook pricing. At the start of a venture, you’re looking to be seen. You want people to take notice and associate your business with good and “worth it” feelings. You’re the new kid on the block, and you want to be liked. Price it a little lower than you normally would under the same considerations.

Your expected number of sales should also determine how much you sell your work for. Have a target total profit before you start doing any kind of marketing. With that in mind, compare how many ebooks you expect to sell to the kind of profits you’re looking to achieve and from there, you can probably figure out just how to price your ebook. After all, you’re not just selling that product once. If you’ve created something with infinite appeal, you can hopefully sell it an infinite number of times.

Whatever you price it, it should reflect clearly on both your needs and the objective quality of your ebook. Does it bring anything new to the field, or did you just cleverly rewrite some things? Are people really interested in what you wrote about? Is it relevant to the target audience? Whatever the case, knowing these things will make selling and writing ebooks a lot easier.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Writing An Ebook The Right Way

March 16th, 2009

Writing an ebook is a complicatedly different beast from simply writing a novel or an essay. With normal books or novels, you can rely on style or fame – with an ebook, which is still pretty much fresh new ground for a whole lot of people concerned, you need to be just a little sharper than you would be anywhere else.


Like websites, some ebook writers are more successful than others, and it’s more than a matter of style or churning out as many books as they can. They’re pulling off several tricks and philosophies, starting from the ground up that simply makes their e-books more appealing than others. After all, a large number of people still aren’t up to reading books on their computer screens – that’s why you should take a look at the following to make your digital work a lot more appealing.

First of all, research, research, research. You have to be able to say something new or something more clearly than everyone else around you, and there are plenty of people in the world saying a lot of useful and interesting stuff for free. You can’t just repeat the same old stuff – you need to say something different. Do the legwork yourself or hire someone to do the legwork for you so you can focus on writing. Be different, be special, be distinct, or you may as well do this for free.

Competition is fierce and thus, you’ve got to be a little over the top. As stated before, you can’t keep just spouting the same stuff. You also can’t just give the same as everyone else – you have to give out just a little more to secure your audience and get their love. If they ask for five, give them seven. Make them feel special with bonuses and all the like. Money back guarantees with an amazing product make a digital item all the more appealing.

Speaking of what you’re giving your customer and putting in your e-book, you have to know what you want to give them. You’ve also got to know just how much they’re willing to shell out for a particular piece of work. Keyword research can also play a pretty important role in figuring out what people are looking for or how much they’re paying for it. This is of course, a form of market research.

It’s understandable that you’d want to get into writing and selling ebooks. For a single month’s work, you could sell something forever, making money off one thing forever. Of course, you can’t live forever, and people won’t be interested in it forever, but you get the picture. You need to make each and every ebook as fine and as appealing as you can possibly make it – if you’re known for high quality work, you’ll eventually also be known for high quality profits and sales. Writing an ebook doesn’t mean you have to be a Pulitzer prize winner, but you’ve still got to work hard and write well.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

Choosing a Topic, How to Write EBooks , ,

Selling Ebooks – A Profitable Internet Marketing Strategy

March 16th, 2009

A workable and well planned internet marketing strategy remains one of the key foundations in a successful internet based endeavor. Random acts and moving on mere whims will cost you more money than you could ever pose to gain. That would basically be gambling. While the internet is a good place for that, with online casinos up the wazoo, that’s just not what an internet business is all about. An internet business is one based on carefully thought of moves.


The first move that you should take into account is, of course, your product or what you’re offering people. The choice of product that’s becoming more popular as it gains prominence is the electronic book. This is one of the many important aspects in successfully making money and one of the reasons that many internet businesses based on ebooks tend to fail.

They just don’t pay attention to quality, at least, not as much as they should. Developing an ebook with quality could cost a person, especially if they were paying for a professional or a team of writers. Paying a lot before making profit can leave a bad taste in the mouths of the inexperienced. They end up cutting corners before production even begins. That means hiring less than the best and ending up with less than the best or sometimes, something that is merely passable.

People can find passable for free – don’t expect them to pay for it and not demand a refund. You can’t just offer crap in a neat package and expect people to pay for that packaging. You also can’t offer or have an ebook on something common that’s just plain common sense. If people do buy it, they’ll probably leave a review somewhere on the huge world wide web, making a negative mark on your reputation.

Now, if you make an ebook with exclusive content, like say a detail filled interview with an expert in a certain field, or a unique view on some sort of “how to” information, then you can really start making yourself look and feel special in the eyes of your buyers. They want to buy something they wouldn’t be getting otherwise. If people could get something easily found for free, they’d get it for free. If they could only get it by paying through the nose and it’s something that’s really good, then of course, you’re going to see sales.

The target market is another consideration for your e-book. You need a writer or you need to be able to write according to the understanding, demands and lingo of the people who you’re expecting to buy your e-book. This will reinforce the idea that you’re really catering to their needs and intellects, making it far more appealing for them to leave a positive review, possibly generating more sales in the process.

Do the right research, and the path will eventually reveal itself. Always remember that even if you’ve found that niche that’s just looking for the right e-book, you still need to properly harness it, to properly turn it into a product, an e-book that will sell hundreds if not thousands of times over. Also note that while this is an important aspect of any internet marketing strategy, this is only one aspect of it.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

selling ebooks , ,

Is Running An Internet Marketing Business Right For You?

March 15th, 2009

Making an internet marketing business work, especially one centered around the relatively new introduction of the ebook can be more difficult and more rewarding than most people would know. The sad fact is that many internet businesses that come up never actually make any money, recession or not.


Time, effort, intellect, and a little planning are all needed in the right dose just to get things even remotely in the right direction. A level of passion and commitment is thoroughly required to make it through it. While it’s not making money, it’s a labor of love and despite all the movies and songs saying otherwise, it’s a tough road. Without the guts to keep pushing during those tough times, you’re pretty much doomed to failure.

Another idea that you need to focus on to make your ebook endeavor worth it is that you should realize very few businesses actually start making profit off the bat. You need to work off the initial costs and so forth. If you’re new, you’re bound to make a mistake or two. Even though mistakes can slow you down, they can also provide you with the best first hand learning experience you could ever ask for.

And when victory comes, it will all be worth it.

An ebook based internet business still requires a large number of things to go right. Setting and sticking to your goals is one of the first things you should do and keep doing. Adjustments may have to be made, sure – most plans never survive first contact. Maybe the topic doesn’t have enough of a paying audience. Perhaps it’s changed enough that you’re no longer comfortable getting deep into it.

Either way, if you do change your plans, it better not be because it’s too difficult – it had better be because you’re looking to optimize your system and your internet endeavor even further.

Discipline, like in gambling, like in any competitive sport, like in any real venture, is truly a must and double for anything that involves money. It can be easy to stay in bed, maybe skip a day of work. Eventually, you might end up missing half or more than half a week of work, and your website’s no longer the rocking dynamo that your website used to be. Internet marketing allows you a lot of free time once your systems are up and running for you, but it needs a lot of heart to keep doing day by day in the beginning before you make any real profits.

Attention to detail can make a good electronic book into an amazing digital work. The web is full of details now – people are spoiled with information. Ideas and concepts and even myths are so easy to confirm or bust with just a little research now. Pay attention to how you write it, what you’re writing about and how much you’re writing. A little mistake can make your ebook an internet memory rather than the moneymaking machine you intended.

There are no shortcuts, no get-rich quick schemes that truly work without beating lottery-like odds – but for the most part, with the right aspects and details, you can make a lot of money. An internet marketing business based on ebooks, is one that could set you up for life.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Are You Thinking About Starting A Home Business?

March 15th, 2009

There are many home business opportunities cropping up left and right. From a simple, home based cookery and delivery setup to a complex internet marketing endeavor, these are all accessible to anyone with the right equipment and the right grit. Sometimes however, you want to leap into a whole bunch of holes at the same time, but you can’t pick the one that you think is right for you.


Well, luckily, there’s a new kind of business that you can get into, one that requires you to hire a writer – or even, be a writer yourself. That business is in e-books. These e-books can make an enormous amount of money if you market them the right way. You only pay the writer once for making the book, but you can sell that document an infinite number of times forever. You could even develop a kind of online book store, with books that never run out of stock if you wish. Despite all the promise and potential that this has, there are still some concerns you need to look into.

“Money Takes Time, But The Internet Doesn’t Know That”

Most big time businesses take time to turn a profit – in fact, turning a profit in the very first year is often considered amazing. For a home business based on selling e-books, it has a larger swing area. The time it takes to turn a real profit can take anywhere from a few days or a few months depending on the scale and the demand for your e-books. The strength of the site you’re selling them on also changes things. You can start making money selling ebooks online in a very short amount of time compared to other business ventures.

“The Balancing Act”

For most people, starting a home business is a matter of timing and balance. Most people who have the capital to start a home business probably have a day job that provides the said capital and the income. No matter how much money the e-books or digital works will start producing, no matter how high your return of investment would eventually be, there’s that starting point where nothing would come in. If you still need that job to keep the electricity on, you won’t be able to focus a great amount of attention on your internet business. This consideration will help you in figuring out just which ventures you could truly focus on.

“What the World Wants”

The topic that you’re writing about should be one people want to hear about. It’s a matter of figuring out what kind of services and products people are really looking for. This could be something that everyone wants everywhere, or this could be something that you could provide to people who can’t quite get at it. Naturally, this process of picking and sorting through topics takes a bit of time and effort.

A home venture can be a very profitable endeavor, given the right conditions. What those conditions are depend on your location and the way the world is at that current time, especially pertaining to the economy. Since you probably can’t change those, you should focus on what you can change – your decision. A home business selling ebooks may just be the decision that works out for the best for you.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Boost Your Ebook Sales Through Using Affiliate Marketing

March 6th, 2009

Are you a fledgling ebook author who has products you’ve created and self-published that are ready and waiting for the world to celebrate them? If so, then you know it’s pivotal to your success to get your ebooks where potential buyers will be able to find them. That isn’t always an easy thing to accomplish, particularly when you are just getting started in the ebook business.


Sometimes you may need some help in getting your ebooks promoted. There are many options for marketing your products on the internet and it can be challenging to figure out which of them is the most effective for your purposes.

One of the best methods of marketing your ebooks in through affiliate marketing. This is the practice of getting other people to promote your products by posting banners and text ads on their websites that link to your products. If sales are made from the referral or affiliate links on their sites, then you agree to pay them a commission or certain percentage of the sales made. They essentially serve in the capacity of third-party sellers.

On one hand, you may not be happy with having to give up 100% of the profits you would have made, if you tried to just make sales on your own. On the other hand, you could have hundreds of people promoting your ebooks across the internet, increasing your chances for achieving sales. The more folks getting the word out about your products, the more potential traffic you will get to where your products are.

One of things you could do is to create an affiliate program, where people could sign up as affiliates directly from your ebook store site. You may want to make sure that potential affiliates are going to promote your products on sites that have a lot of traffic, as sites with less traffic may decrease the chance for sales. You can also opt to sign up as a merchant with an affiliate network, such as Clickbank, Commission Junction, Linkshare, Share-a-Sale and other similar directories.

You will need to create appealing banner ads and text ads for your affiliates to place on their websites, ones that will capture the attention of potential buyers. If you have the technical know-how, you can design your own banner and text ads or, if you are not especially tech savvy, you can use a service that designs professional banner and text ads that make people want to learn more about your products.

To make the record of your sales easy to keep track of, you should provide easy, immediate payment options for buyers who come to your website, via affiliate links. Having buyers make purchases through online payment programs, like Moneybrokers and Paypal offer a secure way for customers to pay for your ebooks. They also protect you from fraudulent purchases,since credit cards must be verified, before being accepted.

While affiliate marketing certainly isn’t the only marketing strategy you should use to market your products, it can be an effective solution towards boosting your ebook sales and bringing in all that lovely cash.

strong>The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Internet Marketing Methods for Helping to Sell your EBooks

March 6th, 2009

Internet marketing is the key to getting attention to any product or service you want to sell.

If you plan on writing ebooks and want to make a sizable profit from it, then you have to make your presence known in that cosmic territory known as the world wide web. There is a sea of competitors out there who also write and self-publish ebooks and they are all trying to get the attention of a global audience. To stand out from the crowd, you need to know how to effectively utilize internet marketing.


First, you need to determine the types of people you want to gear your internet marketing towards. You can figure out your demographics by doing a little research to find out what groups of individuals would be most likely to need the information in your ebooks. For example, if the topics of your ebooks are related to work-from-home opportunities for college students, then you would need to focus your internet marketing strategies on promoting your products on online sites, forums and the like that are popular with .college students.

The main thing you need to do is to bring the most people you can to where your ebooks are by getting the link to your products in the search engines. Methods for achieving this include pay per click advertising, search engine optimization or SEO and more. The higher your site is ranked in the search engines, the more chances you have of bringing potential online customers to your ebooks.

Another great internet marketing tool is blogging. A blog is an online journal, of sorts, where you post comments and information where the public can read it. Setting up your own blog and writing about topics related to your ebooks and featuring links to your products is a great way to help generate sales.

One of the most recent phenomenon, in terms of marketing ebooks and any other product, is social networking sites. Social networking is the coming together of various people to a common online community. They break up into smaller groups, based upon their personal preferences, hobbies and common interests. Everybody has heard of My Space and Facebook, where thousands of businesses have set up pages to promote their products to a huge circus of potential customers. These types of sites have evolved into an effective resource of internet marketing.

Don’t just focus on the better known social networking sites, however. Marketing on lesser known social networking sites may be even more effective, because there is not as much competition. Some examples of small social networking sites include BoomJ- geared towards baby boomers, Cafe Mom- for mothers and Linked in, geared towards the business community. It seems like there is a new social networking site being created every time you turn around. All of them can be useful tools to market your ebooks and generate sales.

Other common internet marketing strategies are promoting your ebooks by writing articles, sending out press releases, submitting your links to directories and sending out information to opt-in email groups.

There are, as you can see, several ways you can promote your products on the internet, all with the ultimate goal of getting folks to spend money on your ebooks.

Explore all of the vast options open to you for promoting your ebooks and determine which internet marketing methods will work best.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

Ebook Business Info ,