Write and Sell EBooks Tips To Make Money Online

WRITING SIZZLING SALES PAGE COPY

If you can write a great sales page that converts more than two sales per 100 website visitors, you will make money. If you can’t, you will need to learn how or hire a landing page copy expert, which will run you between $1,000 and $30,000. If you want to do-it-yourself, you will need to learn the tips, tricks, and strategies. We of course have such a resource; Guidebook to Building and Optimizing High Converting Landing Pages.

FOCUS ON LENGTH

Although the sales page is just a single page, you’ll notice that many of them are quite long. This is to draw people in and tell them a story and all about the benefits of how your product will cure their “problem”. The longer you can keep them on your sales page. The more chance you have of selling them your eBook, so you need to ensure that every single word you write is as good as you can possibly make it.

Do your research here and look at some sales pages created for products being sold by other people. Don’t copy them, but pay attention to what works and what really draws you in and model yours on the same kind of format. You should be able to highlight and copy and paste the text on a page and insert it into a blank Word document to find out the amount of words that have been used to create the whole page. Do remember that you shouldn’t edit or rewrite anyone else’s web pages though – we’re just using them here to get an idea of how long they are. It’s far quicker than counting all the words individually!

I’ve experimented with a few sales pages, and the average length came out to around 3,000 words. That equates to around six pages of five hundred words each if you’re using a typeface similar to Verdana in 11 point.

So you can see that the sales page takes its time to ensure that every single reader is convinced of how good the eBook is. And every single word must count.

WHAT MAKES YOUR EBOOK DIFFERENT?

Think back to when you started researching the subject for your eBook in the first place. If you found a subject that no one really searched for that had no eBooks published on it, you would have run a mile. That certainly wouldn’t have been a good topic to think about writing an eBook on, as it clearly wasn’t something that was called for.

But let’s say you researched a subject and found that it was very popular. People were always searching for information about it, and there were plenty of eBooks out there already that dealt with the topic in one way or another. Ironically, even though you had all that competition, it told you that it was a popular topic, and it was something that you could sell books about yourself.

Now this is where some people fall down. They assume that they can write a great book on the subject, and it will sell really well without them having to work too hard on it. But of course it doesn’t work like that. They might sell some copies, sure… but they won’t sell anywhere near as many as they would if they could stand up and tell everyone what made their eBook special and what made it different from all the rest on that same topic.

So think about what your eBook includes and make sure you focus on that one thing that makes it unique. You can bet that people will be asking themselves this very same question when they are reading your sales page, and if you can tell them right up front what they are looking for, they will thank you for it and might even reward you with an order as well.

Another point you need to be aware of here is that you should be telling them more than once about that special something that sets your eBook apart. Don’t tell them right up front and then assume they will remember for the whole of the rest of the sales page. They might, but regardless of whether they do or not, you need to be reminding them how fantastic your eBook is and why they need to buy yours instead of someone else’s.

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

Sales page optimization tips include more than we can cover in a single post, so we will be adding many posts about this critical segment for making money online.

One way of blending additional pieces of information that you need in your sales letter is to separate them in boxes using the same color border around them. These are all ways of making sure the whole thing hangs together nicely.

As we progress further and you learn how to write a great sales letter that will sell more copies of your eBook, you will recognize the areas of the sales letter that will benefit from being displayed in this way. We’ve plenty more to learn yet, but by the end of this chapter you will know how to promote your eBook to the best of your ability through your website. And you will also know how to use all the best techniques available to ensure that people are clamoring to buy it.

FOCUS ON THE FIRST SCREEN FULL OF INFORMATION

This applies to what you write for your sales page as well, but I am going to mention it here because it applies to the design as well.

When someone visits your mini site, what is the first thing they are going to see?

The answer is the first screen full of your website. They won’t see anything else, nothing else at all.

That means you MUST make sure that first section is absolutely the best that you can make it. You MUST ensure that everyone who sees it is going to feel compelled to start scrolling down to see what else you have to say.

Now you can obviously achieve a lot with words here, and we will cover that part in a moment, but you can also do a lot with images. These are, after all, the first things that someone will see.

So look at the title of your eBook very carefully. What images does it bring to mind? For example, let’s take the title of this book you’re reading now and see what images we get:

“Work From Home Writing, Publishing, and Selling EBooks: A Blueprint For Internet Business Success”

What does this bring to mind?

Here is what I came up with:

• It’s about eBooks

So a pile of books perhaps? Or more likely, since this is all about eBooks as opposed to paperback books, a picture of a computer with a graphic of a book or a stack of pages coming out of it.

• Home based business

Most people think about working from home at some time or another, so what images could there be that encapsulate that? The idea of working with our feet up, tapping away at a laptop placed on our knees – that could work. It fits in with the idea of writing eBooks on the computer as well. We could mock up the picture to include a view over the person’s shoulder, so we can see they are writing a document of some kind.

• Easy money

This one is simple. Stacks of cash perhaps. Or even better, someone sitting among piles of banknotes. How about someone sitting at their computer (we would have the viewpoint of sitting behind the screen, looking directly at the person), with a stream of banknotes coming out of the computer screen? There are loads of possibilities here.

• Internet

Once again, this would probably involve a computer screen. Perhaps with a browser window open and someone looking at a sales page of a brand new eBook?

You can see how it’s perfectly possible to start generating ideas for images without doing anything more than looking at the title of your eBook. In fact, it’s probably completely unnecessary to do anything else, since people will take in two things when they land on your web page – the images they see on that first screen full of information, and the words you put on there.

People react strongly to images, so you want to make sure you have one built into the header at the top of the screen. If you can show them an image that has positive connotations linked to what the book can do for them, you will be starting on a very positive footing indeed.

So you can see how important it is to concentrate on your design, especially where the first screen you see is concerned. Of course the writing on the sales page is the most important aspect of all, and we will be moving on to that in a moment.

But first let’s consider a very important point in the creation of your mini site.

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks