Making an internet marketing business work, especially one centered around the relatively new introduction of the ebook can be more difficult and more rewarding than Read more…
If your want to sell your book with Lulu print on demand you need to make the eBook available in this format to begin with. This is very easy to do, thanks to the wealth of information and advice that Lulu gives you in its help section. Check out this Lulu section on formatting. This is broken down into stages so that you can easily access the parts you need. You can also pay Lulu to perform the editing for you and prices range from $200 for light editing to $500 for heavy editing.
Lulu also provides design prices for covers here where prices range from $80 for a custom eBook cover to $1,000 for a deluxe cover. The only thing to bear in mind with print on demand via Lulu is that you have the cost of actually printing the book to think about. There are still no upfront charges though – you won’t have to pay a thing until you make a sale. Check out their demo here. You can also see what they charge to print books here, just scroll down and the pricing tool is on the right.
At the time of writing Lulu has broken down the fees into two main types. First, there is a flat fee which they call a base cost. This is the same regardless of the type or size of book you want to publish. Second, there is a printing cost, which varies depending on how many pages your book has, and whether they are in color or black and white. Basically this is a flat fee per page, which is made in cents.
Lulu itself still takes a cut of the proceeds from each sale, but as with eBooks when you make a sale, you will simply receive your portion of the cover price in your account. Simple, eh? And if there is anything you aren’t sure about, you can bet that Lulu will have answered your question already in their help section. Although, they do also have a live help facility where you can speak to someone directly if you need to.
There’s also plenty of info about ISBN’s as well (remember those?), and it will benefit you to read it. If you just want to make a hard copy of your book available on Lulu, then you don’t need to worry about getting one if you don’t want to, but as we found out before, it is necessary if you want it available to 60,000 bookstores and libraries including Amazon and Barnes and Noble so that anyone can find out about it. You can also sell your products on CD through Lulu.
And since I’m assuming you want to be selling as many copies of your books as possible, you’ll probably be only too pleased to do whatever is necessary to make that happen.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
WRITING A GOOD PRESS RELEASE
Every good press release follows a template, and while this varies from source to source the template I have included in this section will certainly do the job.
You’ll notice that I have included a sub-heading in this template; this is because a lot of press releases use them to alert readers to an additional fact about the event that is particularly important.
Here are some examples which show you how a sub-heading can be used to your advantage:
You can see how your sub-heading allows you to share another snippet of useful information about your newsworthy event, so it should be used wisely.
Here are some places that will distribute press releases for free:
You can also increase the likelihood that your press release will be picked up by Google News and other top news websites by submitting to a pay service, such as www.prweb.com. For a cost of $40 and up you can receive a significant increase in the effectiveness of your press release. Features include:
Upload of graphics and multimedia (graphics are not usually possible with the above free services)
PRWeb Direct also offers valuable tips on their site to help you with press release development and submission. The company is one of the oldest online press release distribution agencies around, with 100,000 contacts, industry analysts and freelance journalists in their databases. It’s a great service and well worth checking out.
For article marketing, if your budget allows, is to use an article submission service, but you need to make certain that you use a quality service or your plan could backfire with the search engines. About the favorite service among Internet Marketing Specialists is Article Marketer. Article Marketer reaches over 67,246 publishers through 5,910 sites, forums and lists.
Submitting articles to many quality websites with links back to your website (backlinks) is very important for your Google Page Rank and to other search engines. These backlinks are connections from websites all around the internet that guide readers back to your website. Your linking strategy could mean the difference between the success and failure of your online business.
A high quality strategy will provide lots of qualified and pre-sold traffic that will convert at high rates for your newsletter, eBook, and buying other products.
Backlinks are gigantic when it comes to driving tons of traffic to your site because major search engines use the quality and number of backlinks to decide where your site ranks in search engine results.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
The continuation of how to promote your eBook with Press Releases:
A good way of making sure you don’t write to anyone in particular is to check your release after you have written it. What you need to do is strike out every occasion where you have used the word ‘you’.
Here’s an example:
• BAD – “You can find cheaper insurance using the info in this eBook.”
• GOOD – “Everyone can find cheaper insurance using the info in this eBook.”
It’s a subtle difference – but a big one. If a company that distributes press releases receives one which is full of sentences like the ones in the first example, you will very likely receive it back. You can edit it and resubmit of course, but why not get things right first time?
It’s also important to make sure that you lay your press release out properly. You should have your contact details at the top of the release, aligned to the right hand side of the page. Following that, make sure you center the words ‘For immediate release’ and add the month and the year too.
Your headline is next. Make sure it states the facts and makes it clear exactly what the newsworthy event actually is. Once you’ve done all that, you should write around 500 words for the release itself. This length should be plenty of room to get all the necessary details down on paper.
You will normally find that even the free press release distribution sites will have guidelines on how they like to receive releases. It’s ideal therefore to read through the guidelines for each one, to ensure that you adhere to their exact requirements.
Another point to bear in mind is that quotations are good to keep the interest level up and make your press release more readable. This might seem strange when you are writing about the eBook that you have written! But all you need to do is to come up with some quotations from you that are relevant to your eBook.
If you get stuck, here are some sample questions for you. Use the answers you come up with to give you some ideas for quotations:
• What made you write this eBook?
• Have you had personal experience of what you are writing about?
• How do you think other people will benefit from it?
• What feedback have you had already?
• Has it already proved successful?
• Why have you added new updated information to it?
These questions should be enough to get you started. And again, the best advice if you are stuck is to go online and read some of the press releases that have already been published. These will give you an idea of how to proceed with your own.
So think about when you will need to issue a press release and think about as many newsworthy events that you can in the life of your eBook. The more events there are, the more publicity you will be able to get as a result.
Include contact details on your press release. These should either be for you personally or if you are part of a larger company, the person who is in the best position to field questions and queries about the subject of the release. If you don’t include any contact details, there is again a very high chance that your release won’t be published.
There are plenty more things to bear in mind too, which we will address in the next part of this chapter, but these are the three things you absolutely must have in place if you are to rise above the thousands of other press releases out there and stand a chance of being published and seen by the very people you are trying to reach.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
If you want to know how to promote your eBook, Press releases are basically announcements which tell people about a newsworthy event that is about to happen. Alternatively, they can announce something that has just taken place or been released.
The number one rule for writing a press release is contained in that paragraph above. You need to have something newsworthy to tell the world about. And what better news could there be than an announcement of the fact that you have released your first (or latest) eBook?
The good news is that there are several companies online that will distribute your release for free. A good example is PR Log, although there are plenty more that you will find by doing a simple search on any search engine. You’ll find details of this company – plus some others you can also use – in the resources section at the back of this book.
Every site has tips and advice on how to write a good press release that gets attention, but there are two tips in particular that are worth mentioning here. First – and it is worth repeating – you need to have a newsworthy event to write about. Launching a new eBook certainly qualifies, but if you want to write a press release about an eBook you published some time ago, you’ll need to find a new angle to follow. Maybe you could update the eBook with fresh information and promote that? We spoke about this earlier, and it is certainly a big enough event to write about.
If you launch your eBook and you experience extremely good sales, then you could use that as the basis for a press release as well. So, for example, your first release would be along the lines of ‘Brand new eBook is released’, while your second one would have a title more like ‘New eBook on [subject of eBook or title] sells x number of copies in the first hour’. Or day, or week or whatever applies. Be creative with your press releases, and you can get more publicity than you might think.
Just be sure to rewrite each one though. It’s not enough to change the title and the first paragraph and then leave the rest the same. Make sure the whole press release is written differently from how you did it before. This will lead to better results. And remember those keywords? It certainly won’t harm you to pop a few of those in the release either – along with two or three mentions of the full title.
The second point is to make sure you state the facts and don’t write to anyone in particular. This requires an altogether different writing style from the one you used to write your eBook, so it might feel alien at first. Imagine going from talking to one person to simply announcing an event without talking to anyone at all! It does feel strange – but it’s fairly easy to pick up, and there is a way that you can ensure you get it right every time.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
