Copywriting Research Tips
Research your subject
When you sit down to start making notes about your landing page, think about the subject or area that the product you want to sell falls into. Gather together as much information as you can about that subject, because it will help you to build your landing page. For example, if you are selling an eBook on making cash through online auction sites, find out all you can about the current situation regarding those sites. Have they been in the news? What have other people achieved in this area?
Research your audience
If you don’t know anything about your audience, how can you hope to sell them anything? There may be a limit to what you can find out about them, but the more you know, the more likely it is that you will be able to really connect with them when you finally sit down to write your order pulling landing page. Try and create a mental picture of the typical customer who will be interested in your product, and jot down some notes about them. How old are they? What kind of income do they have? If you have created the product you are going to sell, then you should have a lot of this information already. By working out who the ideal buyer is, you will be able to write your page directly for them.
Research your product
More research! But you will soon see that this part of the copywriting process is just as important as the actual writing stage. After all, how will you know what to write if you aren’t clear on who the audience is, what the product is and what subject it is about? So find out all about your product – what it does and what benefits it offers to the customer. Think about how it will be used and whether it has any multiple uses as well. Write down anything that you think might be helpful – you can always delete it later if it doesn’t help in any way.
Determine your unique selling proposition
This is known as your USP. It is vitally important that you know what this is before you start writing – otherwise you may end up with a vague piece of copywriting that doesn’t really convey anything strong or worthwhile to your customer. What you need to remember is that everyone who visits your web page will very likely have seen other similar web pages already. Why should they pay any more attention to yours? That needs to be the question that you ask yourself before you write your landing page, and at every second of the journey as you DO write it. Only then will you be able to come up with a great and unique selling proposition and be able to get it across to your potential buyers as they are reading your copy.
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