Copywriting Tips For Landing Pages
Make sure you understand what a landing page is
This might sound strange, but some people THINK they know, but they have never done their research properly. A landing page is a single web page whose entire purpose is to sell a single product. You should never try and squeeze more ‘value’ out of a landing page by trying to sell more than one thing from it.
Research other landing pages
There’s nothing better than taking a look at what is already out there. It goes without saying that you shouldn’t copy anything, but the more landing pages you read, the more the techniques that have been used on them will percolate into your brain. And that will make writing them yourself much easier. It doesn’t matter what products are being promoted on those landing pages either. If you are selling an eBook for example, you should still look at landing pages that have been created for physical products of all kinds. The techniques used in all of them will be very similar, and you’ll start to spot them after a while.
Determine what other successful sellers do
This goes hand in hand with the previous point. You’ll probably come across landing pages that are similar in nature to the one that you will want to create. They may tackle a similar product. Take a look at how they work and whether or not you feel compelled to take action and order the product yourself. How do they draw you in? Watch for any particular techniques they use and make a note of them as you may be able to do something similar yourself. Learning by association is a very good way to master the various techniques that will lead you to sell more products yourself.
Make sure you focus on online techniques
It is tempting to start looking at all kinds of sales letters when you start learning about copywriting. But make sure you don’t look at any which may fall through your mailbox, because the techniques for writing an offline sales letter are somewhat different to those that are used online. So stick to your area of interest, and if you are writing a landing page, learn about landing page copywriting techniques and nothing else.
The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
