How to Increase Ebook Sales With SEO Subtitles
A subtitle should be included, and its purpose is only for search engine optimization (SEO). I learned how to increase ebook sales with this simple practice and the subtitle should be long and full of keywords. The only purpose of the subtitle is to contain your highest priority keywords, with the highest listed first. This is an effective SEO plan for your landing page, back links, and specialty search engines, like Amazon. If you plan to sell on Amazon, this little SEO tip will give you an advantage over most of the authors. Few authors know anything about SEO and marketing, so use it to your advantage.
It is important to optimize the subtitle with the exact keyword phrase that buyers are searching for in the search engines or on Amazon or Barnes and Noble. For example, if you are in the golf niche market and you are writing a book about low cost methods of improving your game you may consider:
Title: Shave Five Strokes Off Your Golf Score In Five Days
Subtitle: Make Your Own Putting Green and Practice Your Golf Skills in Your Backyard
The above title offers a solution to the problem of how to lower your golf score. This title will appeal to golfers who want to lower their golf score. Perhaps they aren’t interested in building a putting green in their back yard, but at least you got their attention for an opportunity to sell them further with the subtitle. This subtitle is loaded with key-words/phrases that the search engines and Amazon search feature will love. The keywords were selected using the Wordtracker keyword tool.
Although a super long subtitle may seem unprofessional, who cares. It will increase ebook sales and that is the goal. You are not a stuffy college professor trying to impress your students; you are an internet marketer trying to make money. Even when loaded up with keywords, you should be painting a clear picture of what the book is about to your potential buyer. The extra long subtitle actually helps make your title more visible in the search results of search engines and Amazon, which results in more clicks.
How long is long? The limitations are with Amazon, which allow up to 200 characters for the title and subtitle. Lightning Source limits subtitles to 116 characters. If you plan on selling your ebook as a physical book through bookstores other than Amazon, you will want to have two subtitles. One title and subtitle for Lightning Source, 116 characters, and one for Amazon, 200 characters. You can modify your Amazon listing after it has been automatically generated by Amazon after submission of your eBook to Lightning Source.
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