How to Price Your EBook
Ah, now this is where it starts getting a little tricky. You’ve done all your research, and you sat down and accomplished what a lot of people simply cannot manage to do, and that’s write the darn eBook in the first place. And what’s more, you’ve also persevered and managed to keep going and built a good website and sales page to prepare for product launch.
There’s only one thing missing now. And that’s the price. And you have asked yourself many times “how to price my eBook”. Let’s take a look at what could happen if you went too far in either direction.
PRICING YOUR EBOOK TOO HIGH
This has several disadvantages – both with copies that you do sell and copies that you don’t. Let me explain.
Let’s say you find a website that is promoting a brand new eBook. And let’s say you really like the look of this eBook. You want to buy it. You want to learn from it and use the information inside it to make your life better in some way.
By the time you get to the bottom of the sales page – where the price becomes apparent – you are sold on the eBook. You’ve practically got your credit card out and you’re looking for the pay now button.
And then you see the price.
And unfortunately there is no way you can afford it. As much as you want to get the book, the price is probably double what you could justify paying. So you have to pass it up.
This scenario happens often because some authors are intent on getting the most money they can for their product. Now it’s fair enough that you want to make a nice chunk of change for your efforts, but if you price it out of the market you are aiming at, it won’t sell.
Think of it like this. Would you consider taking a Porsche into a run down part of town to try and sell it? Of course not – because the product doesn’t match the market. But you’d probably sell a less expensive car without any problem.
When you are thinking about setting the price, think about two things:
- What you are offering
- Who you are offering it to
Those are the two main points you need to think about with each eBook you write.
If you have written a comprehensive eBook about making money online, you’ll need to think about who it is aimed at. If you have aimed it at people who have already had some success, you could probably charge more for it than you would if you were aiming it at people who wanted to get started on a shoestring budget. Think about it – if they don’t have the money to invest in getting started on a large scale, they won’t have a large sum of money to invest in your eBook either.
PRICING YOUR EBOOK TOO LOW
Your eBook can actually sell fewer copies if you price it too cheaply. It sounds amazing, but if you have ever had a browse round eBay or any other auction site online where you don’t see the goods before you buy them, what is your reaction if you see something really cheap?
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
