How to Promote Your EBook with Press Releases Part 2
The continuation of how to promote your eBook with Press Releases:
A good way of making sure you don’t write to anyone in particular is to check your release after you have written it. What you need to do is strike out every occasion where you have used the word ‘you’.
Here’s an example:
• BAD – “You can find cheaper insurance using the info in this eBook.”
• GOOD – “Everyone can find cheaper insurance using the info in this eBook.”
It’s a subtle difference – but a big one. If a company that distributes press releases receives one which is full of sentences like the ones in the first example, you will very likely receive it back. You can edit it and resubmit of course, but why not get things right first time?
It’s also important to make sure that you lay your press release out properly. You should have your contact details at the top of the release, aligned to the right hand side of the page. Following that, make sure you center the words ‘For immediate release’ and add the month and the year too.
Your headline is next. Make sure it states the facts and makes it clear exactly what the newsworthy event actually is. Once you’ve done all that, you should write around 500 words for the release itself. This length should be plenty of room to get all the necessary details down on paper.
You will normally find that even the free press release distribution sites will have guidelines on how they like to receive releases. It’s ideal therefore to read through the guidelines for each one, to ensure that you adhere to their exact requirements.
Another point to bear in mind is that quotations are good to keep the interest level up and make your press release more readable. This might seem strange when you are writing about the eBook that you have written! But all you need to do is to come up with some quotations from you that are relevant to your eBook.
If you get stuck, here are some sample questions for you. Use the answers you come up with to give you some ideas for quotations:
• What made you write this eBook?
• Have you had personal experience of what you are writing about?
• How do you think other people will benefit from it?
• What feedback have you had already?
• Has it already proved successful?
• Why have you added new updated information to it?
These questions should be enough to get you started. And again, the best advice if you are stuck is to go online and read some of the press releases that have already been published. These will give you an idea of how to proceed with your own.
So think about when you will need to issue a press release and think about as many newsworthy events that you can in the life of your eBook. The more events there are, the more publicity you will be able to get as a result.
Include contact details on your press release. These should either be for you personally or if you are part of a larger company, the person who is in the best position to field questions and queries about the subject of the release. If you don’t include any contact details, there is again a very high chance that your release won’t be published.
There are plenty more things to bear in mind too, which we will address in the next part of this chapter, but these are the three things you absolutely must have in place if you are to rise above the thousands of other press releases out there and stand a chance of being published and seen by the very people you are trying to reach.
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