Sales Page Optimization Tips
Sales page optimization tips include more than we can cover in a single post, so we will be adding many posts about this critical segment for making money online.
One way of blending additional pieces of information that you need in your sales letter is to separate them in boxes using the same color border around them. These are all ways of making sure the whole thing hangs together nicely.
As we progress further and you learn how to write a great sales letter that will sell more copies of your eBook, you will recognize the areas of the sales letter that will benefit from being displayed in this way. We’ve plenty more to learn yet, but by the end of this chapter you will know how to promote your eBook to the best of your ability through your website. And you will also know how to use all the best techniques available to ensure that people are clamoring to buy it.
FOCUS ON THE FIRST SCREEN FULL OF INFORMATION
This applies to what you write for your sales page as well, but I am going to mention it here because it applies to the design as well.
When someone visits your mini site, what is the first thing they are going to see?
The answer is the first screen full of your website. They won’t see anything else, nothing else at all.
That means you MUST make sure that first section is absolutely the best that you can make it. You MUST ensure that everyone who sees it is going to feel compelled to start scrolling down to see what else you have to say.
Now you can obviously achieve a lot with words here, and we will cover that part in a moment, but you can also do a lot with images. These are, after all, the first things that someone will see.
So look at the title of your eBook very carefully. What images does it bring to mind? For example, let’s take the title of this book you’re reading now and see what images we get:
“Work From Home Writing, Publishing, and Selling EBooks: A Blueprint For Internet Business Success”
What does this bring to mind?
Here is what I came up with:
- It’s about eBooks
So a pile of books perhaps? Or more likely, since this is all about eBooks as opposed to paperback books, a picture of a computer with a graphic of a book or a stack of pages coming out of it.
- Home based business
Most people think about working from home at some time or another, so what images could there be that encapsulate that? The idea of working with our feet up, tapping away at a laptop placed on our knees – that could work. It fits in with the idea of writing eBooks on the computer as well. We could mock up the picture to include a view over the person’s shoulder, so we can see they are writing a document of some kind.
- Easy money
This one is simple. Stacks of cash perhaps. Or even better, someone sitting among piles of banknotes. How about someone sitting at their computer (we would have the viewpoint of sitting behind the screen, looking directly at the person), with a stream of banknotes coming out of the computer screen? There are loads of possibilities here.
- Internet
Once again, this would probably involve a computer screen. Perhaps with a browser window open and someone looking at a sales page of a brand new eBook?
You can see how it’s perfectly possible to start generating ideas for images without doing anything more than looking at the title of your eBook. In fact, it’s probably completely unnecessary to do anything else, since people will take in two things when they land on your web page – the images they see on that first screen full of information, and the words you put on there.
People react strongly to images, so you want to make sure you have one built into the header at the top of the screen. If you can show them an image that has positive connotations linked to what the book can do for them, you will be starting on a very positive footing indeed.
So you can see how important it is to concentrate on your design, especially where the first screen you see is concerned. Of course the writing on the sales page is the most important aspect of all, and we will be moving on to that in a moment.
But first let’s consider a very important point in the creation of your mini site.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
