Improve Conversions Through Building Credibility
Tell them exactly what they will get for their money
This should be in the latter part of the landing page, where you include details of any bonuses that are coming with the main product. But be sure to list the main benefits they will get from buying the main product itself. This is your primary focus, and you should always make sure you make it clear what a good buy it is.
Use facts to support your claims and strengthen your writing overall
Statements of fact are always worthwhile using because they add credence to your landing page. You have probably read landing pages before which have a number of facts dotted throughout them that are relevant to the product being sold. Look into all the research you have done to see if there is anything there that you can use. Sometimes simply pointing out certain facts about the product itself can have a big effect.
And don’t forget about figures too
Figures are equally if not more attractive than facts when it comes to spicing up your landing page and catching the eye of the reader. If someone is scanning your text very quickly to see if there is anything there that could be of interest to them, any figures that have been included in the text will leap out at them. Therefore, they will tend to read what follows those figures – and that gives you a great chance to convince them just how good your product is. You can use numbers in a variety of ways. Percentages are good if you can substantiate them – don’t try and use them if you can’t, because it will destroy your credibility. Look at the next point to discover a great way that you will always be able to use numbers to good effect.
Include page numbers with your facts
This obviously only applies to books, but you can use it with other products too. For example, you could make a reference to the size or dimensions of something. This will help a potential customer visualize the product more readily. If the product is perishable, say how long it is guaranteed to last for. If it can only be used a certain number of times, make sure you tell them that number. As far as page numbers are concerned, you can mention what can be found on a certain page of the book, or what they will learn in a particular chapter. It all helps people to identify with the product more easily – and that can lead to more sales.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.
