Write and Sell EBooks Tips To Make Money Online

You’ve probably been told over and over again that you’ll never make money online. Your friends and family are convinced that anything involving money and the internet must be a scam, and they love arguing with you about what a time and money sucking hole web entrepreneurism is! They insist that you’d be better of begging for change on the streets and would probably make more money that way than you could ever make online.

But you know it’s not true.


People everywhere have learned how to build businesses that allow them to work from home, and one of the most profitable ways to achieve this is by writing and selling ebooks.

So, what are ebooks anyway? Ebooks are a digitally delivered information product. It’s basically information that can be delivered to any computer with an internet connection.

You might be wondering why anyone would buy information on the internet when the internet itself is a giant source of just about any type information you could ever want to find. Well, the truth is that not everyone knows how to use the internet as well as you do and would find it impossible to locate the information that they really want. Maybe they’re using a crappy search engine or looking in all the wrong places. Or maybe they’re just not as good at hunting down juicy little tid-bits of information as ebook authors are!

Then there are also the people who can’t be bothered to find the info they need. Hey, we’re all busy people! Why wouldn’t someone want to pay for information that’s already been researched and nicely compiled for them. They could save days, weeks, or even months of time by simply shelling out some money in exchange for someone else’s research and personal experience.

However, you can’t go walking around with your head in the clouds. You don’t want to fool yourself into thinking all you need to do to make money is write an ebook and you’ll be swimming in cash! There’s far more to the process than that!

After your ebook has been prepared for sale, you then have to convince your potential customers to actually make the purchase that ebook from you. You have to utilize copywriting to your advantage and find the right words to make your customers want your product so badly they whip out their credit cards and make that coveted impulse purchase.

This might sound easy on paper (or screen, if you’re the technical type), but it’s an art form that takes most of the top dogs years to master. And there are always new things to learn about copywriting. You’ll find new techniques and styles that you’ll want to implement into your sales copy to see if it helps your product sell better.

Right now you’re probably getting the idea that working from home and trying to make a living online isn’t just a walk in the park – it actually requires work. Guess what? You’re right.

Making money by writing ebooks and selling them isn’t a magic bullet and it certainly won’t make you rich overnight. It does, however, allow you the freedom to work for yourself when you want. You’re in charge of how much you earn and you’ll never get stuck with a boss you hate. Working from home is just that – work – but it’s one of the best fields of work you could ever get into.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

Start by brainstorming
Probably the worst thing that you can do when you sit down to create a landing page is to write.  Before you get to that stage, you need to brainstorm as many ideas as you can.  Don’t let yourself get inhibited by thinking about whether specific ideas are any good or not – just get them all written down to begin with.  Think about how you could approach your topic and your product in a way that will immediately capture the attention of your audience.


Think positively
It can be a very daunting experience at the moment when you sit down and start to make some progress on writing your landing page.  Where on earth do you start?  This is where it helps to be positive, so that you can approach your task in the right frame of mind.  If you don’t do this, and you end up worrying about how good your landing page is going to be, then you may not achieve the results you want.  To put it simply, if you are in a negative frame of mind, then it is more likely that your writing will come out in a negative way as well – and that is the last thing you want for a web page that is supposed to be making people feel excited and enthused about your product.

Avoid your computer – at least to begin with
Many of us are so used to working on our computers that we never think of just picking up a notepad and pen any more.  But when you are starting to put ideas together for your landing page, there’s no doubt that they will flow much more easily when you have a piece of paper to look at and not a blank screen.  Computer documents don’t allow you to scribble in the margins or cross things out in quite the same fluid way that your good old pen and paper does.  Don’t try and keep things neat – so long as you can read what you have written, that’s all that matters.

Ask yourself what the focus of your landing page is
Some landing pages are designed simply to give away a free product, in the hope of selling something else later on.  Others are clearly designed to make a sale.  What purpose is your landing page going to have?  Whatever it might be, you need to get it clear in your head what needs to be done, so that you can stay focused on that the whole time you are writing.  You will also find it much easier to research how other similar landing pages have been written and structured.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

Research your subject
When you sit down to start making notes about your landing page, think about the subject or area that the product you want to sell falls into.  Gather together as much information as you can about that subject, because it will help you to build your landing page.  For example, if you are selling an eBook on making cash through online auction sites, find out all you can about the current situation regarding those sites.  Have they been in the news?  What have other people achieved in this area?


Research your audience
If you don’t know anything about your audience, how can you hope to sell them anything?  There may be a limit to what you can find out about them, but the more you know, the more likely it is that you will be able to really connect with them when you finally sit down to write your order pulling landing page.  Try and create a mental picture of the typical customer who will be interested in your product, and jot down some notes about them.  How old are they?  What kind of income do they have?  If you have created the product you are going to sell, then you should have a lot of this information already.  By working out who the ideal buyer is, you will be able to write your page directly for them.

Research your product
More research!  But you will soon see that this part of the copywriting process is just as important as the actual writing stage.  After all, how will you know what to write if you aren’t clear on who the audience is, what the product is and what subject it is about?  So find out all about your product – what it does and what benefits it offers to the customer.  Think about how it will be used and whether it has any multiple uses as well.  Write down anything that you think might be helpful – you can always delete it later if it doesn’t help in any way.

Determine your unique selling proposition
This is known as your USP.  It is vitally important that you know what this is before you start writing – otherwise you may end up with a vague piece of copywriting that doesn’t really convey anything strong or worthwhile to your customer.  What you need to remember is that everyone who visits your web page will very likely have seen other similar web pages already.  Why should they pay any more attention to yours?  That needs to be the question that you ask yourself before you write your landing page, and at every second of the journey as you DO write it.  Only then will you be able to come up with a great and unique selling proposition and be able to get it across to your potential buyers as they are reading your copy.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

Make sure you understand what a landing page is
This might sound strange, but some people THINK they know, but they have never done their research properly.  A landing page is a single web page whose entire purpose is to sell a single product.  You should never try and squeeze more ‘value’ out of a landing page by trying to sell more than one thing from it.

Research other landing pages
There’s nothing better than taking a look at what is already out there.  It goes without saying that you shouldn’t copy anything, but the more landing pages you read, the more the techniques that have been used on them will percolate into your brain.  And that will make writing them yourself much easier.  It doesn’t matter what products are being promoted on those landing pages either.  If you are selling an eBook for example, you should still look at landing pages that have been created for physical products of all kinds.  The techniques used in all of them will be very similar, and you’ll start to spot them after a while.

Determine what other successful sellers do
This goes hand in hand with the previous point.  You’ll probably come across landing pages that are similar in nature to the one that you will want to create.  They may tackle a similar product.  Take a look at how they work and whether or not you feel compelled to take action and order the product yourself.  How do they draw you in?  Watch for any particular techniques they use and make a note of them as you may be able to do something similar yourself.  Learning by association is a very good way to master the various techniques that will lead you to sell more products yourself.

Make sure you focus on online techniques
It is tempting to start looking at all kinds of sales letters when you start learning about copywriting.  But make sure you don’t look at any which may fall through your mailbox, because the techniques for writing an offline sales letter are somewhat different to those that are used online.  So stick to your area of interest, and if you are writing a landing page, learn about landing page copywriting techniques and nothing else.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks