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Posts Tagged ‘ebook sales’

Boost Your Ebook Sales Through Using Affiliate Marketing

March 6th, 2009

Are you a fledgling ebook author who has products you’ve created and self-published that are ready and waiting for the world to celebrate them? If so, then you know it’s pivotal to your success to get your ebooks where potential buyers will be able to find them. That isn’t always an easy thing to accomplish, particularly when you are just getting started in the ebook business.


Sometimes you may need some help in getting your ebooks promoted. There are many options for marketing your products on the internet and it can be challenging to figure out which of them is the most effective for your purposes.

One of the best methods of marketing your ebooks in through affiliate marketing. This is the practice of getting other people to promote your products by posting banners and text ads on their websites that link to your products. If sales are made from the referral or affiliate links on their sites, then you agree to pay them a commission or certain percentage of the sales made. They essentially serve in the capacity of third-party sellers.

On one hand, you may not be happy with having to give up 100% of the profits you would have made, if you tried to just make sales on your own. On the other hand, you could have hundreds of people promoting your ebooks across the internet, increasing your chances for achieving sales. The more folks getting the word out about your products, the more potential traffic you will get to where your products are.

One of things you could do is to create an affiliate program, where people could sign up as affiliates directly from your ebook store site. You may want to make sure that potential affiliates are going to promote your products on sites that have a lot of traffic, as sites with less traffic may decrease the chance for sales. You can also opt to sign up as a merchant with an affiliate network, such as Clickbank, Commission Junction, Linkshare, Share-a-Sale and other similar directories.

You will need to create appealing banner ads and text ads for your affiliates to place on their websites, ones that will capture the attention of potential buyers. If you have the technical know-how, you can design your own banner and text ads or, if you are not especially tech savvy, you can use a service that designs professional banner and text ads that make people want to learn more about your products.

To make the record of your sales easy to keep track of, you should provide easy, immediate payment options for buyers who come to your website, via affiliate links. Having buyers make purchases through online payment programs, like Moneybrokers and Paypal offer a secure way for customers to pay for your ebooks. They also protect you from fraudulent purchases,since credit cards must be verified, before being accepted.

While affiliate marketing certainly isn’t the only marketing strategy you should use to market your products, it can be an effective solution towards boosting your ebook sales and bringing in all that lovely cash.

strong>The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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How Copywriting Can Influence Your Ebook Sales

March 5th, 2009

Copywriting is the art of using words to help promote businesses, products, people and the like. That catchy commercial jingle or magazine ad phrase you can’t get out of your head is the work of a professional copywriter, so copywriting is very pivotal to assisting advertisers in drawing attention to the things they want to sell to prospective customers.


If you are an ebook author, you know that your success depends upon what kind of marketing you do. There are a throng of other ebook writers and self publishers on the internet, all fighting to get their products seen and purchased. To gain ground above your competitors, it is essential that you use the right promotional tools.

You don’t necessarily have to incur the cost of a professional copywriter, however. You can be your own copywriter by creating and distributing your own sales letters.

What is a sales letter? It’s the document you present to the public to get them interested in buying your products.

If you haven’t got the foggiest idea of how to create a sales letter, use other sales letters as a guide, especially those that influenced you to buy something. Don’t plagiarize, of course, but find out what it is that made that sales letter jump out at you. What was it about the headline or opening sentence that made you want to read further? What were some of the keywords they used that persuaded you to spend your money? An effective sales letter piques the interest of prospective buyers by describing your ebook in a manner that makes it sound beneficial to their needs. The purpose of a sales letter is to convince people that they just have to have your product or they’ll burst.

Decide the niche market that best fits the kinds of ebooks you write and gear your sales letter to them. Don’t waste your time and effort trying to market something to people who have no interest in what your ebooks are about, but focus, instead, only on those who want to know about the information you have to offer.

Make sure that your ad copy is enjoyable to read and not full of a lot of boring statistics or overly ponderous information. Learn how to use bullet points to list brief factoids or focus on specific highlights of your ebook. Remember, your sales letter is not another ebook, but is there to influence people to go to the one you’ve already written, so knowing the right words to use is extremely important.

We live in an “I-want-it-and-I-want-it-now” world, so it’s important to learn the methods for coming up with creative sales letters that will turn curious readers into enthusiastic buyers of your ebook and keep a continuing stream of internet traffic coming to where customers can buy and download your products..

Anybody can do their own copywriting, once they learn to understand and employ the true power of words.

If you want to be a hit on the ebook circuit, then finding out the secrets of how to use the best copywriting methods can help you attain the kind of success you’ve dreamed of.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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