Write and Sell EBooks Tips To Make Money Online

Write a great headline
We’ve mentioned headlines already, but it’s worth bearing in mind that the headline is one of the ten most important parts of any landing page.  As such it should press some buttons and grab your reader’s attention.  If it doesn’t, they may not get any further at all.  That’s why you shouldn’t settle on the first headline you think of.  It’s a good idea to make a shortlist of all the ones you can come up with, before evaluating each one carefully to see which one is the most powerful.  Once again, take a look at as many landing page headlines as you can lay your eyes on; they will all help you to learn exactly how to reel people in.  Even one word changed here and there could elevate your conversion rate significantly. For more information on optimizing headings check out the ultimate 305-page writing, publishing, and selling guide on the planet at The Wealthy Plumber with the link at bottom of this page.


Put words in their mouths
This is a neat psychological technique that takes a while to get used to, but once you know how to use it, you will be amazed at the results it can get you.  You are probably familiar with the power of suggestion, where you state a fact rather than asking if someone believes that fact.  By stating it positively you can have a huge influence on how someone reacts to the words on your landing page.  For example, if you want someone to believe that your eBook is the best one on that subject; you would make sure you put that positive statement into a sentence.  So the statement would be: “You know that our eBook is the best one on this subject.”  And the sentence that you’d put this phrase into would go something like this:  “Whether or not you know that our eBook is the best one on this subject…”  You see how that positive sentence is still there?  This can be very effective if used several times during the course of the page.

Put the price in the right place
The price of your product is of course very important, and most people will want to know how much money they are going to have to part with in order to get the product.  But you should never disclose that price until near the end of the landing page itself.  If you reveal it too quickly, you stand a chance of putting people off buying it altogether.  The benefits must come first – you must pre-sell it before letting people know how much it will cost them.  You cannot make a valued judgment on whether or not the product is worth buying – regardless of the price – until you know more about it.  So make sure you save this bit for last, otherwise you will lose a lot of sales that you may otherwise have made.

Add relevant bonuses
This is a technique that works well if you choose the right bonuses to offer alongside your main product.  The perfect bonus is one that has much more value to the customer than it does to you.  For example, if you are selling an eBook you can easily give away free reports and other similar items with it.  These may be worth a great deal to the customer if they would have to pay twenty or thirty dollars to get them separately elsewhere, even though to you they are sitting on your hard drive, and there is no inherent cost in giving them away.  Make sure the bonus complements your main product though; don’t give something away that is unrelated to it.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

Don’t be too quick to start
I’m not talking about delaying the inevitable here – I’m merely talking about making sure you have done all your research before you begin.  You should also have a clear USP in your mind, not just something you think will do the job.  Give yourself enough time to gather together all the facts and figures you need to help you when you write your landing page.  Make sure also that you have a direction to go in with your writing.  Do you know which points you want to make in your copy?  Do you have an idea of the benefits you want to talk about?  We’ll get into this more later, but I’m sure you can see the benefits of being prepared.


Think about different headlines, and which type of headline would serve your purpose most effectively
The headline of any landing page is usually the first thing that people see when they land on your website.  Even though there will be other writing that is visible, the headline is always created in larger lettering, so it will immediately jump out at whoever is reading the page.  It pays to find as many landing pages as you can, simply to read the headlines that they use.  You’ll start to see how different copywriters use different techniques to attract peoples’ attention.  And of course, some of these techniques are better than others, depending on the skill of the copywriter.  Some headlines are merely intended to shock and grab the attention, while others get you thinking and immediately have you hooked, even if your own intention was to click away and find another site.  Do you have any particular type of headline in mind, or any ideas for headlines that you might use?  Jot them down so you don’t forget them – any one of them could turn into the real deal later on.

Do some keyword research
Keyword tools are many and plentiful online, so there is no excuse not to know which keywords people will be looking for.  This stage can take some time to complete, but it is well worth doing because you need to know that people will be able to find your landing page once it is finished and online.  A lot of your potential buyers will come from the search engines, which will send them to the most appropriate web pages for their needs.  Google, Yahoo and all the rest will go on what you give them, and if your landing page doesn’t have the right keywords on it that your audience is typing into that search box, then you won’t get the traffic you need in the first place.  Make sure you focus on your primary keywords and phrases, and add some secondary ones here and there as well if you can.

Stay focused on your audience
Think of your landing page as being a presentation to them – like you’re on stage, and you’re keeping their attention, so that they don’t get bored or wander off anywhere else.  Keep that image of your perfect customer firmly in mind with every word you write, and ask yourself how accurately you are aiming at them.  Will they understand what you are trying to tell them?  Are you making your product appeal to them in ways that only they will really ‘get’?  What else can you say to seal the deal and have them reaching for their credit card to make a payment?

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.