How to Promote Your EBook with Press Releases
If you want to know how to promote your eBook, Press releases are basically announcements which tell people about a newsworthy event that is about to happen. Alternatively, they can announce something that has just taken place or been released.
The number one rule for writing a press release is contained in that paragraph above. You need to have something newsworthy to tell the world about. And what better news could there be than an announcement of the fact that you have released your first (or latest) eBook?
The good news is that there are several companies online that will distribute your release for free. A good example is PR Log, although there are plenty more that you will find by doing a simple search on any search engine. You’ll find details of this company – plus some others you can also use – in the resources section at the back of this book.
Every site has tips and advice on how to write a good press release that gets attention, but there are two tips in particular that are worth mentioning here. First – and it is worth repeating – you need to have a newsworthy event to write about. Launching a new eBook certainly qualifies, but if you want to write a press release about an eBook you published some time ago, you’ll need to find a new angle to follow. Maybe you could update the eBook with fresh information and promote that? We spoke about this earlier, and it is certainly a big enough event to write about.
If you launch your eBook and you experience extremely good sales, then you could use that as the basis for a press release as well. So, for example, your first release would be along the lines of ‘Brand new eBook is released’, while your second one would have a title more like ‘New eBook on [subject of eBook or title] sells x number of copies in the first hour’. Or day, or week or whatever applies. Be creative with your press releases, and you can get more publicity than you might think.
Just be sure to rewrite each one though. It’s not enough to change the title and the first paragraph and then leave the rest the same. Make sure the whole press release is written differently from how you did it before. This will lead to better results. And remember those keywords? It certainly won’t harm you to pop a few of those in the release either – along with two or three mentions of the full title.
The second point is to make sure you state the facts and don’t write to anyone in particular. This requires an altogether different writing style from the one you used to write your eBook, so it might feel alien at first. Imagine going from talking to one person to simply announcing an event without talking to anyone at all! It does feel strange – but it’s fairly easy to pick up, and there is a way that you can ensure you get it right every time.
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