Writing Your Landing Page Tips
So you know what’s needed to build a great landing page, and you’ve done all your research. Now it’s time to start writing.
Make it easy to read
The first attempt at writing your landing page won’t be the final text that appears on your web page, but you should make sure that your writing is easy to read and not too complex right from the start. Remember that conversational tone you are aiming for? Keep that in mind as you start to put your first draft together.
Don’t confuse the reader with overly technical terms
If you know who your reader is, this shouldn’t be a problem. You should never assume that people will know what you are talking about when you use certain words and phrases. Remember that you may have a better level of knowledge about it than most regular people do – especially if you have created it from scratch yourself. On the other hand, many people will be arriving at your web page with no prior knowledge of it at all. So make sure you approach them at the right level.
Use bullet points when it works well
Bullet points are a very powerful element to include on a landing page. One thing you need to constantly think about is how your writing will look when people see it. Bullet points immediately draw the eye in and demand attention – and since they can be used to list some of the best points of your product, it makes sense that they should be so powerful. Don’t overuse them, but don’t be afraid to use them more than once on a single landing page either.
Avoid the use of long paragraphs
This really plugs into what I said above about how good your landing page will look. If you don’t use lots of paragraphs to break up your thoughts and ideas, people will be more likely to click away to another website as soon as they see huge paragraphs of text. It’s not just the words you use to get peoples’ attention that you need to think about – it’s the way you present them as well. Keep all your paragraphs as short as possible, and if you spot a long one, see if you can break it up into two separate parts instead.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.
