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How to Sell Your Book with Lulu Print on Demand

January 30th, 2009 No comments

If your want to sell your book with Lulu print on demand you need to make the eBook available in this format to begin with. This is very easy to do, thanks to the wealth of information and advice that Lulu gives you in its help section. Check out this Lulu section on formatting. This is broken down into stages so that you can easily access the parts you need. You can also pay Lulu to perform the editing for you and prices range from $200 for light editing to $500 for heavy editing.


Lulu also provides design prices for covers here where prices range from $80 for a custom eBook cover to $1,000 for a deluxe cover. The only thing to bear in mind with print on demand via Lulu is that you have the cost of actually printing the book to think about. There are still no upfront charges though – you won’t have to pay a thing until you make a sale. Check out their demo here. You can also see what they charge to print books here, just scroll down and the pricing tool is on the right.

At the time of writing Lulu has broken down the fees into two main types. First, there is a flat fee which they call a base cost. This is the same regardless of the type or size of book you want to publish. Second, there is a printing cost, which varies depending on how many pages your book has, and whether they are in color or black and white. Basically this is a flat fee per page, which is made in cents.

Lulu itself still takes a cut of the proceeds from each sale, but as with eBooks when you make a sale, you will simply receive your portion of the cover price in your account. Simple, eh? And if there is anything you aren’t sure about, you can bet that Lulu will have answered your question already in their help section. Although, they do also have a live help facility where you can speak to someone directly if you need to.

There’s also plenty of info about ISBN’s as well (remember those?), and it will benefit you to read it. If you just want to make a hard copy of your book available on Lulu, then you don’t need to worry about getting one if you don’t want to, but as we found out before, it is necessary if you want it available to 60,000 bookstores and libraries including Amazon and Barnes and Noble so that anyone can find out about it. You can also sell your products on CD through Lulu.

And since I’m assuming you want to be selling as many copies of your books as possible, you’ll probably be only too pleased to do whatever is necessary to make that happen.

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

How to Sell Your EBook on Lulu.com

January 30th, 2009 No comments

SELLING YOUR EBOOK ON LULU.COM: Lulu is probably the best known and most successful website that is geared up to help people like you self publish and sell their books.

The great thing about Lulu is that there is no charge to put your eBook online. Once someone buys a copy, Lulu takes its cut and the remainder of the cover price (which you set yourself) goes into your account. And they will pay via PayPal too, so it’s all nice and easy.


Lulu adds 25% to whatever price you decide to sell your eBook for, so bear this in mind when you figure out your selling price. Let’s say for example that you want to receive $10 for each copy you sell. Lulu would add $2.50 to that sum (25% of $10 is $2.50), so the final selling price would be $12.50.

You might need to experiment with some different prices to make sure you get the result you want, but since Lulu doesn’t charge you for the privilege of using the site, this is a very pleasant split between them and you for every copy you sell.

You can also choose to sell your eBook completely free of charge if you wish. Remember what I mentioned about selling a freebie to encourage more interest in the real thing? Well you could certainly do that here if you wanted to. Just make sure that the freebie is worthwhile and offers real value, so that people will cross over to your website to find out more about the paid version.

PRINT ON DEMAND (OR POD)

Print on demand, or POD, publishing might sound like something from outer space, but it is quite a simple process and what’s more it can make your eBook even more attractive to potential buyers.

So how does it work? Well, whether you like it or not, not everyone likes eBooks. Plenty of people do, but there are also plenty of people who prefer to have a solid book in their hands instead of reading it on their computer.

In the past, if you wanted to transform your eBook into a proper printed volume, you would have had to spend a few hundred dollars on a set number of books up front. Most printers had (and still have, in some cases) a minimum print run, which means that you can only reduce your costs so far; if you don’t sell your book, and it doesn’t prove to be as popular as you thought it might be, then you could end up with a garage full of books that end up gathering dust for months and years to come.

Print on demand does away with this danger. Let’s suppose you go down this route with Lulu, for example. You can still sell your eBook as an eBook, but you will also be able to offer it for sale as a standard book. You upload your manuscript as an eBook, and it’s ready for download as soon as someone buys it in that format.

But what happens when someone wants to buy it as a standard paperback book?

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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