Blogs emerge as avenues for making money online
When Nuro, a Nairobi banker, decided to set up his blog two years ago, it was for the same reasons most bloggers go set off — to freely air views on subjects close to his heart.
That was until late last year when he heard about a new tool that would enable him to place adverts on the page and make some money.
“The net is all about adverts and that’s how most webpages make money unless they are being used to sell some good or service,” said Nuro, whose true name cannot be revealed because of regulations by his employer.
So, late last year, Nuro went shopping for online partners who could help his blog become a money-making venture in the same way a traditional web page does.
In the world of blogging where divergent opinions are expressed, money-making is often a hard sell. But as blogging gains a foothold among the Kenyan population many entrepreneurs are seeing an opportunity to make money.
As blogs feature in the list of the most visited websites, so is the potential for entrepreneurs to make money. Internet monitor, Alexa, says websites like Kenyaimagine, Startups in Kenya, Mystockskenya and Riba Capital, are among the most visited websites.
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