Product Link Placement Tips
Insert a link to buy the product several times
If you take a look at a handful of landing pages, you will see that there isn’t just one ‘buy it now’ button. It will be there several times, dotted down the length of the page at regularly spaced intervals. It’s a fact that some people will buy your product sooner than others; some will need more convincing. You need to let people know that they can buy the product without having to read the entire page if they know it is what they want. The one thing to remember is not to have the first button too near to the top of the page. This comes across as being a bit too eager, and you want them on your side.
And finally… don’t forget the PS
The PS has a very important role to play on any landing page. You might think that it is no more than an afterthought; after all it appears last, and if people aren’t convinced about your product by then, the chances are they aren’t going to be. But it has been shown that some people will scroll to the bottom of the page to find out what the price is and to read the summary of what is being offered before they decide whether or not to read the entire landing page. So if you list the best points of your sale in those PS’s at the bottom, every reader will know why they should be reading the whole thing.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.
