How to Promotoe Your EBook with Press Releases Part 3
WRITING A GOOD PRESS RELEASE
Every good press release follows a template, and while this varies from source to source the template I have included in this section will certainly do the job.
You’ll notice that I have included a sub-heading in this template; this is because a lot of press releases use them to alert readers to an additional fact about the event that is particularly important.
Here are some examples which show you how a sub-heading can be used to your advantage:
- “New widget is the cheapest available”
- “200th addition to Widget World’s range”
- “Widget World Opening Day on April 15th 2008”
You can see how your sub-heading allows you to share another snippet of useful information about your newsworthy event, so it should be used wisely.
Here are some places that will distribute press releases for free:
- www.prlog.org
- www.pr.com
- http://i-newswire.com
- www.pr9.net
- www.bignews.biz
You can also increase the likelihood that your press release will be picked up by Google News and other top news websites by submitting to a pay service, such as www.prweb.com. For a cost of $40 and up you can receive a significant increase in the effectiveness of your press release. Features include:
- Same day distribution of your press release
Upload of graphics and multimedia (graphics are not usually possible with the above free services)
- Inclusion of RSS, XML, OPLM, and NewsML
- Inclusion into major search engines including Google News, Yahoo News, MSN News, etc.
- Availability of SEO assistance
- Excellent stats
- Targeting of as many as 10 industries
- Free editorial review
PRWeb Direct also offers valuable tips on their site to help you with press release development and submission. The company is one of the oldest online press release distribution agencies around, with 100,000 contacts, industry analysts and freelance journalists in their databases. It’s a great service and well worth checking out.
For article marketing, if your budget allows, is to use an article submission service, but you need to make certain that you use a quality service or your plan could backfire with the search engines. About the favorite service among Internet Marketing Specialists is Article Marketer. Article Marketer reaches over 67,246 publishers through 5,910 sites, forums and lists.
Submitting articles to many quality websites with links back to your website (backlinks) is very important for your Google Page Rank and to other search engines. These backlinks are connections from websites all around the internet that guide readers back to your website. Your linking strategy could mean the difference between the success and failure of your online business.
A high quality strategy will provide lots of qualified and pre-sold traffic that will convert at high rates for your newsletter, eBook, and buying other products.
Backlinks are gigantic when it comes to driving tons of traffic to your site because major search engines use the quality and number of backlinks to decide where your site ranks in search engine results.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks
