A workable and well planned internet marketing strategy remains one of the key foundations in a successful internet based endeavor. Random acts and moving on mere whims will cost you more money than you could ever pose to gain. That would basically be gambling. While the internet is a good place for that, with online casinos up the wazoo, that’s just not what an internet business is all about. An internet business is one based on carefully thought of moves.


The first move that you should take into account is, of course, your product or what you’re offering people. The choice of product that’s becoming more popular as it gains prominence is the electronic book. This is one of the many important aspects in successfully making money and one of the reasons that many internet businesses based on ebooks tend to fail.

They just don’t pay attention to quality, at least, not as much as they should. Developing an ebook with quality could cost a person, especially if they were paying for a professional or a team of writers. Paying a lot before making profit can leave a bad taste in the mouths of the inexperienced. They end up cutting corners before production even begins. That means hiring less than the best and ending up with less than the best or sometimes, something that is merely passable.

People can find passable for free – don’t expect them to pay for it and not demand a refund. You can’t just offer crap in a neat package and expect people to pay for that packaging. You also can’t offer or have an ebook on something common that’s just plain common sense. If people do buy it, they’ll probably leave a review somewhere on the huge world wide web, making a negative mark on your reputation.

Now, if you make an ebook with exclusive content, like say a detail filled interview with an expert in a certain field, or a unique view on some sort of “how to” information, then you can really start making yourself look and feel special in the eyes of your buyers. They want to buy something they wouldn’t be getting otherwise. If people could get something easily found for free, they’d get it for free. If they could only get it by paying through the nose and it’s something that’s really good, then of course, you’re going to see sales.

The target market is another consideration for your e-book. You need a writer or you need to be able to write according to the understanding, demands and lingo of the people who you’re expecting to buy your e-book. This will reinforce the idea that you’re really catering to their needs and intellects, making it far more appealing for them to leave a positive review, possibly generating more sales in the process.

Do the right research, and the path will eventually reveal itself. Always remember that even if you’ve found that niche that’s just looking for the right e-book, you still need to properly harness it, to properly turn it into a product, an e-book that will sell hundreds if not thousands of times over. Also note that while this is an important aspect of any internet marketing strategy, this is only one aspect of it.
The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at Write EBooks.

SELLING YOUR EBOOK ON LULU.COM: Lulu is probably the best known and most successful website that is geared up to help people like you self publish and sell their books.

The great thing about Lulu is that there is no charge to put your eBook online. Once someone buys a copy, Lulu takes its cut and the remainder of the cover price (which you set yourself) goes into your account. And they will pay via PayPal too, so it’s all nice and easy.


Lulu adds 25% to whatever price you decide to sell your eBook for, so bear this in mind when you figure out your selling price. Let’s say for example that you want to receive $10 for each copy you sell. Lulu would add $2.50 to that sum (25% of $10 is $2.50), so the final selling price would be $12.50.

You might need to experiment with some different prices to make sure you get the result you want, but since Lulu doesn’t charge you for the privilege of using the site, this is a very pleasant split between them and you for every copy you sell.

You can also choose to sell your eBook completely free of charge if you wish. Remember what I mentioned about selling a freebie to encourage more interest in the real thing? Well you could certainly do that here if you wanted to. Just make sure that the freebie is worthwhile and offers real value, so that people will cross over to your website to find out more about the paid version.

PRINT ON DEMAND (OR POD)

Print on demand, or POD, publishing might sound like something from outer space, but it is quite a simple process and what’s more it can make your eBook even more attractive to potential buyers.

So how does it work? Well, whether you like it or not, not everyone likes eBooks. Plenty of people do, but there are also plenty of people who prefer to have a solid book in their hands instead of reading it on their computer.

In the past, if you wanted to transform your eBook into a proper printed volume, you would have had to spend a few hundred dollars on a set number of books up front. Most printers had (and still have, in some cases) a minimum print run, which means that you can only reduce your costs so far; if you don’t sell your book, and it doesn’t prove to be as popular as you thought it might be, then you could end up with a garage full of books that end up gathering dust for months and years to come.

Print on demand does away with this danger. Let’s suppose you go down this route with Lulu, for example. You can still sell your eBook as an eBook, but you will also be able to offer it for sale as a standard book. You upload your manuscript as an eBook, and it’s ready for download as soon as someone buys it in that format.

But what happens when someone wants to buy it as a standard paperback book?

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks