SELLING YOUR EBOOK WITH A WEBSITE
Selling your eBook through a website is just as important as writing the eBook. The website must be persuasive. You’ve got to let people know how darn good this eBook really is! Think of it as the difference between sticking a copy of your book on the back shelf in a bookshop… or putting a big display of them just inside the door, with a big billboard outside telling everyone that it’s there.
You’ve got to blow your own trumpet in this business; otherwise you won’t make many sales. That’s a fact. So be proud of your book and make sure that you shout about it at the top of your lungs.
WHY A DEDICATED WEBSITE?
If you hadn’t seen any before, I am sure that by now you will have looked online and come across plenty of eBooks that are being sold from a dedicated website. This is by far the best way to sell them since the site focuses on one book and one book alone.
Now I know what you’re thinking. Let’s say you want to write and sell ten eBooks in the next year or two. Hey, it’s more than possible. How much is that going to cost you in domain names and hosting fees for ten separate websites? Surely it will be a whole lot cheaper to stick them all on one site – especially if all the books are on similar subjects?
I see your point, but those extra fees will be more than counteracted by the extra sales you will make as a result of having every book sold from a separate website. You can also get a domain name and web hosting very cheaply nowadays, and it’s well worth the cost. Depending on the web package you choose, there will either be a limit to the number of websites you can host, or it will be unlimited.
That means that if you bought the unlimited package, you could literally write a hundred separate eBooks and set up a site for each one – and they would all be hosted under the terms of that one package. And the price for this kind of service is a lot less than you might think.
One of the main problems with putting everything on the one site is that it makes things harder for people to find. Let’s start with the domain name for example. If you have a mini site, then your domain name can relate to that specific product.
But what do you do if you are selling ten different products all from the same site?
You can’t choose a domain name that is relevant to a product because you’re selling more than one. And if they are all on completely different subjects, the only thing you can do is to choose a domain name that has some relevance to eBooks in general.
And believe me when I say there are thousands upon thousands of websites out there with the word ‘eBook’ included in the domain name. You’ll have a lot of competition if you try this route.
It also gets tricky when you are putting keywords and phrases into the site, because you need to focus on lots of different topics. If you have a single page website focusing on a single product, you can use basic keywords and phrases as well as having the room to dig deeper and use other ones that will attract attention.
But trying to do this when you have more than one product to tell people about is not an easy task, and it is almost as if you are trying to sell too much at once. So stick to one at a time – you will notice the difference (and the benefits) if you do.
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