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Posts Tagged ‘sell ebooks’

Writing Ebooks and Selling Them for Profit

March 16th, 2009

Internet marketing and writing ebooks, or electronic books, may be a good and simple way of generating some much needed income. However, like any endeavor worth the time, it’s no walk in the park.


Knowing just how much money to ask for is one of the difficult decisions you’ll have to deal with. Price it too low and no one will trust your digital book – after all, if something is cheap, something didn’t take much to make. Too expensive and you may just be eating internet space. Later on you might lower the price of your e-book, potentially pissing off customers who bought it at the more expensive price – that may cost you more than you’d gained from the higher price, due to lost future sales.

It can be absolutely frustrating and nerve wracking to try to figure things out. One key tip is to remember that underpricing will always be more devastating than overpricing ever would. The purpose of the way you price that e-book is to make sure that you make a profit – no matter what your overall objective or at one position your business is in, you should be making a profit. You’re not running a charity here!

If you know your audience, it won’t be too difficult to figure out what their average income would be, especially if you’re targeting people in a very specific demographic. Knowing how much they make can give you a clue as to how much they would be willing to pay on a relatively new product. Ebooks are great and all, but they’re still a new idea to hundreds of thousands of internet users. There’s no real benchmark yet on how something like that should be priced.

The current goal of your business should also have a say in your ebook pricing. At the start of a venture, you’re looking to be seen. You want people to take notice and associate your business with good and “worth it” feelings. You’re the new kid on the block, and you want to be liked. Price it a little lower than you normally would under the same considerations.

Your expected number of sales should also determine how much you sell your work for. Have a target total profit before you start doing any kind of marketing. With that in mind, compare how many ebooks you expect to sell to the kind of profits you’re looking to achieve and from there, you can probably figure out just how to price your ebook. After all, you’re not just selling that product once. If you’ve created something with infinite appeal, you can hopefully sell it an infinite number of times.

Whatever you price it, it should reflect clearly on both your needs and the objective quality of your ebook. Does it bring anything new to the field, or did you just cleverly rewrite some things? Are people really interested in what you wrote about? Is it relevant to the target audience? Whatever the case, knowing these things will make selling and writing ebooks a lot easier.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Internet Marketing Methods for Helping to Sell your EBooks

March 6th, 2009

Internet marketing is the key to getting attention to any product or service you want to sell.

If you plan on writing ebooks and want to make a sizable profit from it, then you have to make your presence known in that cosmic territory known as the world wide web. There is a sea of competitors out there who also write and self-publish ebooks and they are all trying to get the attention of a global audience. To stand out from the crowd, you need to know how to effectively utilize internet marketing.


First, you need to determine the types of people you want to gear your internet marketing towards. You can figure out your demographics by doing a little research to find out what groups of individuals would be most likely to need the information in your ebooks. For example, if the topics of your ebooks are related to work-from-home opportunities for college students, then you would need to focus your internet marketing strategies on promoting your products on online sites, forums and the like that are popular with .college students.

The main thing you need to do is to bring the most people you can to where your ebooks are by getting the link to your products in the search engines. Methods for achieving this include pay per click advertising, search engine optimization or SEO and more. The higher your site is ranked in the search engines, the more chances you have of bringing potential online customers to your ebooks.

Another great internet marketing tool is blogging. A blog is an online journal, of sorts, where you post comments and information where the public can read it. Setting up your own blog and writing about topics related to your ebooks and featuring links to your products is a great way to help generate sales.

One of the most recent phenomenon, in terms of marketing ebooks and any other product, is social networking sites. Social networking is the coming together of various people to a common online community. They break up into smaller groups, based upon their personal preferences, hobbies and common interests. Everybody has heard of My Space and Facebook, where thousands of businesses have set up pages to promote their products to a huge circus of potential customers. These types of sites have evolved into an effective resource of internet marketing.

Don’t just focus on the better known social networking sites, however. Marketing on lesser known social networking sites may be even more effective, because there is not as much competition. Some examples of small social networking sites include BoomJ- geared towards baby boomers, Cafe Mom- for mothers and Linked in, geared towards the business community. It seems like there is a new social networking site being created every time you turn around. All of them can be useful tools to market your ebooks and generate sales.

Other common internet marketing strategies are promoting your ebooks by writing articles, sending out press releases, submitting your links to directories and sending out information to opt-in email groups.

There are, as you can see, several ways you can promote your products on the internet, all with the ultimate goal of getting folks to spend money on your ebooks.

Explore all of the vast options open to you for promoting your ebooks and determine which internet marketing methods will work best.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Should You Sell Your EBook With a Website

January 29th, 2009

SELLING YOUR EBOOK WITH A WEBSITE

Selling your eBook through a website is just as important as writing the eBook. The website must be persuasive. You’ve got to let people know how darn good this eBook really is! Think of it as the difference between sticking a copy of your book on the back shelf in a bookshop… or putting a big display of them just inside the door, with a big billboard outside telling everyone that it’s there.

You’ve got to blow your own trumpet in this business; otherwise you won’t make many sales. That’s a fact. So be proud of your book and make sure that you shout about it at the top of your lungs.

WHY A DEDICATED WEBSITE?

If you hadn’t seen any before, I am sure that by now you will have looked online and come across plenty of eBooks that are being sold from a dedicated website. This is by far the best way to sell them since the site focuses on one book and one book alone.

Now I know what you’re thinking. Let’s say you want to write and sell ten eBooks in the next year or two. Hey, it’s more than possible. How much is that going to cost you in domain names and hosting fees for ten separate websites? Surely it will be a whole lot cheaper to stick them all on one site – especially if all the books are on similar subjects?

I see your point, but those extra fees will be more than counteracted by the extra sales you will make as a result of having every book sold from a separate website. You can also get a domain name and web hosting very cheaply nowadays, and it’s well worth the cost. Depending on the web package you choose, there will either be a limit to the number of websites you can host, or it will be unlimited.

That means that if you bought the unlimited package, you could literally write a hundred separate eBooks and set up a site for each one – and they would all be hosted under the terms of that one package. And the price for this kind of service is a lot less than you might think.

One of the main problems with putting everything on the one site is that it makes things harder for people to find. Let’s start with the domain name for example. If you have a mini site, then your domain name can relate to that specific product.

But what do you do if you are selling ten different products all from the same site?

You can’t choose a domain name that is relevant to a product because you’re selling more than one. And if they are all on completely different subjects, the only thing you can do is to choose a domain name that has some relevance to eBooks in general.

And believe me when I say there are thousands upon thousands of websites out there with the word ‘eBook’ included in the domain name. You’ll have a lot of competition if you try this route.

It also gets tricky when you are putting keywords and phrases into the site, because you need to focus on lots of different topics. If you have a single page website focusing on a single product, you can use basic keywords and phrases as well as having the room to dig deeper and use other ones that will attract attention.

But trying to do this when you have more than one product to tell people about is not an easy task, and it is almost as if you are trying to sell too much at once. So stick to one at a time – you will notice the difference (and the benefits) if you do.

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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