Write and Sell EBooks in 30 Days

Provide testimonials
Why should people believe what you are telling them about your product?  You can understand why they might be a little skeptical; after all, you are the owner or creator of the product you are advertising.  At the very least you will have been paid to write the copy they are now reading, even if you have nothing to do with the product itself.  That’s why testimonials are so useful – they show the reader that other people in a similar position to them have tried this product already, and they loved it.  If you have done your homework and looked at other landing pages already, you’ll notice that a lot of them will feature a photo of the person who has given each testimonial.  This helps the audience to connect with them and can produce a better result.  So when you ask customers for their testimonials, ask for a photo as well.


Provide a call to action
No landing page will convert as well as the one that has regular calls to action on it.  Some people think that this is a little too much like leading people to do something obvious – after all, everyone knows you want them to buy the product, right?  But you still need to do it.  Psychologically speaking, it is a very powerful technique to use.  When you do it in the right way (as we’ll discover in the next section on writing techniques), you’ll see that it can bring you more sales with hardly any extra effort at all.  So don’t be afraid to tell people they need to buy your product.  If you are  proud of it and you want to share it, then make sure you do just that.

Tell a story
You might think that you need to be practical and efficient on a landing page, and of course you do to an extent.  But you also need to be able to hold the attention of the reader, and one way to do that is to tell a good story that is believable.  Your reader should be able to identify with it in such a way as to draw them in and keep them reading.  In order to connect with the reader like this, go back to your research and see what type of story is likely to push their buttons.  You’ve probably seen this done on plenty of sales pages; the idea is to get on the same level as the reader, by telling them your own experiences.  For example: “I know what it feels like to be earning less than you need each month.  I used to be in the same position as you…” and so on.

Be conversational
Some copywriting jobs call for a professional tone and just the right wording, but that doesn’t apply to landing pages.  You shouldn’t be spending the time telling people how good your company is – you need to be chatting with them and forging a bond that will help them to feel as if you are a friend.  Grammar is important but you shouldn’t worry too much about whether something is written in perfect English, for example.  Abbreviations and similar devices can all make something easier to read and more chatty – and that is exactly what you should be aiming for.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110-page ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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Don’t be too quick to start
I’m not talking about delaying the inevitable here – I’m merely talking about making sure you have done all your research before you begin.  You should also have a clear USP in your mind, not just something you think will do the job.  Give yourself enough time to gather together all the facts and figures you need to help you when you write your landing page.  Make sure also that you have a direction to go in with your writing.  Do you know which points you want to make in your copy?  Do you have an idea of the benefits you want to talk about?  We’ll get into this more later, but I’m sure you can see the benefits of being prepared.


Think about different headlines, and which type of headline would serve your purpose most effectively
The headline of any landing page is usually the first thing that people see when they land on your website.  Even though there will be other writing that is visible, the headline is always created in larger lettering, so it will immediately jump out at whoever is reading the page.  It pays to find as many landing pages as you can, simply to read the headlines that they use.  You’ll start to see how different copywriters use different techniques to attract peoples’ attention.  And of course, some of these techniques are better than others, depending on the skill of the copywriter.  Some headlines are merely intended to shock and grab the attention, while others get you thinking and immediately have you hooked, even if your own intention was to click away and find another site.  Do you have any particular type of headline in mind, or any ideas for headlines that you might use?  Jot them down so you don’t forget them – any one of them could turn into the real deal later on.

Do some keyword research
Keyword tools are many and plentiful online, so there is no excuse not to know which keywords people will be looking for.  This stage can take some time to complete, but it is well worth doing because you need to know that people will be able to find your landing page once it is finished and online.  A lot of your potential buyers will come from the search engines, which will send them to the most appropriate web pages for their needs.  Google, Yahoo and all the rest will go on what you give them, and if your landing page doesn’t have the right keywords on it that your audience is typing into that search box, then you won’t get the traffic you need in the first place.  Make sure you focus on your primary keywords and phrases, and add some secondary ones here and there as well if you can.

Stay focused on your audience
Think of your landing page as being a presentation to them – like you’re on stage, and you’re keeping their attention, so that they don’t get bored or wander off anywhere else.  Keep that image of your perfect customer firmly in mind with every word you write, and ask yourself how accurately you are aiming at them.  Will they understand what you are trying to tell them?  Are you making your product appeal to them in ways that only they will really ‘get’?  What else can you say to seal the deal and have them reaching for their credit card to make a payment?

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Research your subject
When you sit down to start making notes about your landing page, think about the subject or area that the product you want to sell falls into.  Gather together as much information as you can about that subject, because it will help you to build your landing page.  For example, if you are selling an eBook on making cash through online auction sites, find out all you can about the current situation regarding those sites.  Have they been in the news?  What have other people achieved in this area?


Research your audience
If you don’t know anything about your audience, how can you hope to sell them anything?  There may be a limit to what you can find out about them, but the more you know, the more likely it is that you will be able to really connect with them when you finally sit down to write your order pulling landing page.  Try and create a mental picture of the typical customer who will be interested in your product, and jot down some notes about them.  How old are they?  What kind of income do they have?  If you have created the product you are going to sell, then you should have a lot of this information already.  By working out who the ideal buyer is, you will be able to write your page directly for them.

Research your product
More research!  But you will soon see that this part of the copywriting process is just as important as the actual writing stage.  After all, how will you know what to write if you aren’t clear on who the audience is, what the product is and what subject it is about?  So find out all about your product – what it does and what benefits it offers to the customer.  Think about how it will be used and whether it has any multiple uses as well.  Write down anything that you think might be helpful – you can always delete it later if it doesn’t help in any way.

Determine your unique selling proposition
This is known as your USP.  It is vitally important that you know what this is before you start writing – otherwise you may end up with a vague piece of copywriting that doesn’t really convey anything strong or worthwhile to your customer.  What you need to remember is that everyone who visits your web page will very likely have seen other similar web pages already.  Why should they pay any more attention to yours?  That needs to be the question that you ask yourself before you write your landing page, and at every second of the journey as you DO write it.  Only then will you be able to come up with a great and unique selling proposition and be able to get it across to your potential buyers as they are reading your copy.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

Copywriting Copywriting, research, tips, writing

Make sure you understand what a landing page is
This might sound strange, but some people THINK they know, but they have never done their research properly.  A landing page is a single web page whose entire purpose is to sell a single product.  You should never try and squeeze more ‘value’ out of a landing page by trying to sell more than one thing from it.

Research other landing pages
There’s nothing better than taking a look at what is already out there.  It goes without saying that you shouldn’t copy anything, but the more landing pages you read, the more the techniques that have been used on them will percolate into your brain.  And that will make writing them yourself much easier.  It doesn’t matter what products are being promoted on those landing pages either.  If you are selling an eBook for example, you should still look at landing pages that have been created for physical products of all kinds.  The techniques used in all of them will be very similar, and you’ll start to spot them after a while.

Determine what other successful sellers do
This goes hand in hand with the previous point.  You’ll probably come across landing pages that are similar in nature to the one that you will want to create.  They may tackle a similar product.  Take a look at how they work and whether or not you feel compelled to take action and order the product yourself.  How do they draw you in?  Watch for any particular techniques they use and make a note of them as you may be able to do something similar yourself.  Learning by association is a very good way to master the various techniques that will lead you to sell more products yourself.

Make sure you focus on online techniques
It is tempting to start looking at all kinds of sales letters when you start learning about copywriting.  But make sure you don’t look at any which may fall through your mailbox, because the techniques for writing an offline sales letter are somewhat different to those that are used online.  So stick to your area of interest, and if you are writing a landing page, learn about landing page copywriting techniques and nothing else.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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“WHAT IF I GET STUCK WRITING A PARTICULAR SECTION IN MY EBOOK?”

This is a very common thought, and it can come to mind even if you are currently having no problems at all with your writing.

The best and easiest solution to go for is initially to persevere with writing the section you are on. It is actually very difficult to carry on writing without stopping for any prolonged period of time, and sometimes a short break is entirely necessary to give you time to gather your thoughts and decide how to phrase the next section you are going to write.

But if you find yourself sitting there staring at your computer screen for anything more than about five minutes and you haven’t made any progress at all during that time, then that could be a sign that you need to stop and move on to something else.

That doesn’t mean you should stop writing your book though. If you still have some of your allotted time for that day left, all you need to do is glance at the structure you have created for your book and move on to another section that catches your eye.

You see, while fiction writers have little choice in having to move from one chapter onto the next in order, because of the nature of the book they are writing, non-fiction writers have more flexibility. You know exactly what needs to go in each section – thanks to that structure you carefully created for yourself – so there is no reason why you cannot move on to another part of the book that you do have some momentum to write.

This method will get the book written faster, and you can still go back and edit it all at the end to make sure the whole thing still flows. And when you go back next time and carry on with the section you abandoned, the chances are you will find you can proceed quite easily.

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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WRITING EBOOKS: TIPS FOR PROPERLY FORMATTING TEXT

The rules for formatting vary between print and online viewing for obvious reasons. Following these simple tips will help you project an image of a professional writer.

• Quotes and apostrophes should be curly when in print form. Many writers are fine with straight quotes in electronic form since Word can be buggy with the quotes. This is a bit of a hot topic with some writers and web designers, but the short story is that curly quotes and apostrophes are correct. The straight, or “dumb”, quotes were created with the invention of the typewriter. The typewriter didn’t have room for the curly quotes, and it certainly didn’t have room for an extra key for the left curly quote. Some of the less effective HTML converters will garble your curly quotes and they will tell you to use straight quotes, such as Article Marketer. This is due to their inability to convert the curly quote, not because it is correct.  Tools>Auto Correct Options>Auto Format>check.

• If you are using Auto Format you need to watch for curls that go the wrong way, especially in cases such as ‘08 for 2008.

• To insert proper trademark, registered, and copyright symbols just do the key combination Control-Alt-T/R/C.

• Prime and double prime (angled straight quotes and apostrophes) are used for foot and inch and minutes and seconds. An option is to italicize straight quotes.

• Underlining is rarely used in print.

• Don’t use more than one space after a sentence.

• Paragraphs in print should be indented ¼ or slightly more, but less than ½ and inch, with no extra space between paragraphs. For electronic books block paragraphs are common with no indent and a space between paragraphs equal to 1.5 – 2 times the height between sentences. If you use line spacing of 1.5 rather than the default 1.0, you will need a larger space between paragraphs.

• Adjust paragraph spacing using Format>Paragraph>Spacing and adjust the before and after. You can also adjust the line spacing on this page.

• Justify your text for a neat clean look in print and digital.

• Fonts for eBooks should be sans serif, which is easier to read in electronic form. Popular choices are Aerial, Verdana, Tahoma, Courier, and Helvetica. Verdana was designed specifically for clarity and easy reading on a computer.

For many more pages of editing tips check out the free abridged version or the full 305-page ultimate manual options below:

This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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