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Posts Tagged ‘writing’

Are You Thinking About Starting A Home Business?

March 15th, 2009

There are many home business opportunities cropping up left and right. From a simple, home based cookery and delivery setup to a complex internet marketing endeavor, these are all accessible to anyone with the right equipment and the right grit. Sometimes however, you want to leap into a whole bunch of holes at the same time, but you can’t pick the one that you think is right for you.


Well, luckily, there’s a new kind of business that you can get into, one that requires you to hire a writer – or even, be a writer yourself. That business is in e-books. These e-books can make an enormous amount of money if you market them the right way. You only pay the writer once for making the book, but you can sell that document an infinite number of times forever. You could even develop a kind of online book store, with books that never run out of stock if you wish. Despite all the promise and potential that this has, there are still some concerns you need to look into.

“Money Takes Time, But The Internet Doesn’t Know That”

Most big time businesses take time to turn a profit – in fact, turning a profit in the very first year is often considered amazing. For a home business based on selling e-books, it has a larger swing area. The time it takes to turn a real profit can take anywhere from a few days or a few months depending on the scale and the demand for your e-books. The strength of the site you’re selling them on also changes things. You can start making money selling ebooks online in a very short amount of time compared to other business ventures.

“The Balancing Act”

For most people, starting a home business is a matter of timing and balance. Most people who have the capital to start a home business probably have a day job that provides the said capital and the income. No matter how much money the e-books or digital works will start producing, no matter how high your return of investment would eventually be, there’s that starting point where nothing would come in. If you still need that job to keep the electricity on, you won’t be able to focus a great amount of attention on your internet business. This consideration will help you in figuring out just which ventures you could truly focus on.

“What the World Wants”

The topic that you’re writing about should be one people want to hear about. It’s a matter of figuring out what kind of services and products people are really looking for. This could be something that everyone wants everywhere, or this could be something that you could provide to people who can’t quite get at it. Naturally, this process of picking and sorting through topics takes a bit of time and effort.

A home venture can be a very profitable endeavor, given the right conditions. What those conditions are depend on your location and the way the world is at that current time, especially pertaining to the economy. Since you probably can’t change those, you should focus on what you can change – your decision. A home business selling ebooks may just be the decision that works out for the best for you.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Writing Your Landing Page Tips

February 1st, 2009

So you know what’s needed to build a great landing page, and you’ve done all your research.  Now it’s time to start writing.

Make it easy to read
The first attempt at writing your landing page won’t be the final text that appears on your web page, but you should make sure that your writing is easy to read and not too complex right from the start.  Remember that conversational tone you are aiming for?  Keep that in mind as you start to put your first draft together.


Don’t confuse the reader with overly technical terms

If you know who your reader is, this shouldn’t be a problem.  You should never assume that people will know what you are talking about when you use certain words and phrases.  Remember that you may have a better level of knowledge about it than most regular people do – especially if you have created it from scratch yourself.  On the other hand, many people will be arriving at your web page with no prior knowledge of it at all.  So make sure you approach them at the right level.

Use bullet points when it works well
Bullet points are a very powerful element to include on a landing page.  One thing you need to constantly think about is how your writing will look when people see it.  Bullet points immediately draw the eye in and demand attention – and since they can be used to list some of the best points of your product, it makes sense that they should be so powerful.  Don’t overuse them, but don’t be afraid to use them more than once on a single landing page either.

Avoid the use of long paragraphs
This really plugs into what I said above about how good your landing page will look.  If you don’t use lots of paragraphs to break up your thoughts and ideas, people will be more likely to click away to another website as soon as they see huge paragraphs of text.  It’s not just the words you use to get peoples’ attention that you need to think about – it’s the way you present them as well.  Keep all your paragraphs as short as possible, and if you spot a long one, see if you can break it up into two separate parts instead.

The 800-Pound Gorilla: 305-page guide for Writing, Publishing, and Selling EBooks and 17 video tutorials at The Wealthy Plumber: Writing, Publishing & Selling EBooks.

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Copywriting Research Tips

February 1st, 2009

Research your subject
When you sit down to start making notes about your landing page, think about the subject or area that the product you want to sell falls into.  Gather together as much information as you can about that subject, because it will help you to build your landing page.  For example, if you are selling an eBook on making cash through online auction sites, find out all you can about the current situation regarding those sites.  Have they been in the news?  What have other people achieved in this area?


Research your audience
If you don’t know anything about your audience, how can you hope to sell them anything?  There may be a limit to what you can find out about them, but the more you know, the more likely it is that you will be able to really connect with them when you finally sit down to write your order pulling landing page.  Try and create a mental picture of the typical customer who will be interested in your product, and jot down some notes about them.  How old are they?  What kind of income do they have?  If you have created the product you are going to sell, then you should have a lot of this information already.  By working out who the ideal buyer is, you will be able to write your page directly for them.

Research your product
More research!  But you will soon see that this part of the copywriting process is just as important as the actual writing stage.  After all, how will you know what to write if you aren’t clear on who the audience is, what the product is and what subject it is about?  So find out all about your product – what it does and what benefits it offers to the customer.  Think about how it will be used and whether it has any multiple uses as well.  Write down anything that you think might be helpful – you can always delete it later if it doesn’t help in any way.

Determine your unique selling proposition
This is known as your USP.  It is vitally important that you know what this is before you start writing – otherwise you may end up with a vague piece of copywriting that doesn’t really convey anything strong or worthwhile to your customer.  What you need to remember is that everyone who visits your web page will very likely have seen other similar web pages already.  Why should they pay any more attention to yours?  That needs to be the question that you ask yourself before you write your landing page, and at every second of the journey as you DO write it.  Only then will you be able to come up with a great and unique selling proposition and be able to get it across to your potential buyers as they are reading your copy.

The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.

To view the unabridged version and the 17 video tutorials see The Wealthy Plumber: Writing, Publishing & Selling EBooks

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