Testimonials & Call To Action Tips
Provide testimonials
Why should people believe what you are telling them about your product? You can understand why they might be a little skeptical; after all, you are the owner or creator of the product you are advertising. At the very least you will have been paid to write the copy they are now reading, even if you have nothing to do with the product itself. That’s why testimonials are so useful – they show the reader that other people in a similar position to them have tried this product already, and they loved it. If you have done your homework and looked at other landing pages already, you’ll notice that a lot of them will feature a photo of the person who has given each testimonial. This helps the audience to connect with them and can produce a better result. So when you ask customers for their testimonials, ask for a photo as well.
Provide a call to action
No landing page will convert as well as the one that has regular calls to action on it. Some people think that this is a little too much like leading people to do something obvious – after all, everyone knows you want them to buy the product, right? But you still need to do it. Psychologically speaking, it is a very powerful technique to use. When you do it in the right way (as we’ll discover in the next section on writing techniques), you’ll see that it can bring you more sales with hardly any extra effort at all. So don’t be afraid to tell people they need to buy your product. If you are proud of it and you want to share it, then make sure you do just that.
Tell a story
You might think that you need to be practical and efficient on a landing page, and of course you do to an extent. But you also need to be able to hold the attention of the reader, and one way to do that is to tell a good story that is believable. Your reader should be able to identify with it in such a way as to draw them in and keep them reading. In order to connect with the reader like this, go back to your research and see what type of story is likely to push their buttons. You’ve probably seen this done on plenty of sales pages; the idea is to get on the same level as the reader, by telling them your own experiences. For example: “I know what it feels like to be earning less than you need each month. I used to be in the same position as you…” and so on.
Be conversational
Some copywriting jobs call for a professional tone and just the right wording, but that doesn’t apply to landing pages. You shouldn’t be spending the time telling people how good your company is – you need to be chatting with them and forging a bond that will help them to feel as if you are a friend. Grammar is important but you shouldn’t worry too much about whether something is written in perfect English, for example. Abbreviations and similar devices can all make something easier to read and more chatty – and that is exactly what you should be aiming for.
The 800-Pound Gorilla: 305-page blueprint for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110-page ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
To view the unabridged version and the 17 video tutorials see Write EBooks
