Writing Sizzling Sales Page Copy
WRITING SIZZLING SALES PAGE COPY
If you can write a great sales page that converts more than two sales per 100 website visitors, you will make money. If you can’t, you will need to learn how or hire a landing page copy expert, which will run you between $1,000 and $30,000. If you want to do-it-yourself, you will need to learn the tips, tricks, and strategies. We of course have such a resource; Guidebook to Building and Optimizing High Converting Landing Pages.
FOCUS ON LENGTH
Although the sales page is just a single page, you’ll notice that many of them are quite long. This is to draw people in and tell them a story and all about the benefits of how your product will cure their “problem”. The longer you can keep them on your sales page. The more chance you have of selling them your eBook, so you need to ensure that every single word you write is as good as you can possibly make it.
Do your research here and look at some sales pages created for products being sold by other people. Don’t copy them, but pay attention to what works and what really draws you in and model yours on the same kind of format. You should be able to highlight and copy and paste the text on a page and insert it into a blank Word document to find out the amount of words that have been used to create the whole page. Do remember that you shouldn’t edit or rewrite anyone else’s web pages though – we’re just using them here to get an idea of how long they are. It’s far quicker than counting all the words individually!
I’ve experimented with a few sales pages, and the average length came out to around 3,000 words. That equates to around six pages of five hundred words each if you’re using a typeface similar to Verdana in 11 point.
So you can see that the sales page takes its time to ensure that every single reader is convinced of how good the eBook is. And every single word must count.
WHAT MAKES YOUR EBOOK DIFFERENT?
Think back to when you started researching the subject for your eBook in the first place. If you found a subject that no one really searched for that had no eBooks published on it, you would have run a mile. That certainly wouldn’t have been a good topic to think about writing an eBook on, as it clearly wasn’t something that was called for.
But let’s say you researched a subject and found that it was very popular. People were always searching for information about it, and there were plenty of eBooks out there already that dealt with the topic in one way or another. Ironically, even though you had all that competition, it told you that it was a popular topic, and it was something that you could sell books about yourself.
Now this is where some people fall down. They assume that they can write a great book on the subject, and it will sell really well without them having to work too hard on it. But of course it doesn’t work like that. They might sell some copies, sure… but they won’t sell anywhere near as many as they would if they could stand up and tell everyone what made their eBook special and what made it different from all the rest on that same topic.
So think about what your eBook includes and make sure you focus on that one thing that makes it unique. You can bet that people will be asking themselves this very same question when they are reading your sales page, and if you can tell them right up front what they are looking for, they will thank you for it and might even reward you with an order as well.
Another point you need to be aware of here is that you should be telling them more than once about that special something that sets your eBook apart. Don’t tell them right up front and then assume they will remember for the whole of the rest of the sales page. They might, but regardless of whether they do or not, you need to be reminding them how fantastic your eBook is and why they need to buy yours instead of someone else’s.
This information is one of 305 pages of detailed steps for Writing, Publishing, and Selling EBooks and now you can receive a FREE 110 pages ABRIDGED VERSION just by clicking Work From Home Writing, Publishing & Selling EBooks.
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